KAWS is the Latest Artist to Join the Parade’s Blue Sky Gallery
Series Featuring Contemporary Art Balloons
NEW YORK--(BUSINESS WIRE)--May. 18, 2012--
Ready to put his stamp on another pop culture phenomenon, KAWS joins the
balloon line-up of the 86th annual Macy’s Thanksgiving Day
Parade®. World-renowned artist, KAWS takes to the skies of
New York City with a flying giant, the latest entry into the famed
holiday spectacle’s Blue Sky Gallery series, which invites
celebrated contemporary artists to create flying art for the
Thanksgiving Day procession.
Helping to bring fine art to the masses, the KAWS balloon will take the
shape of one of his most famous characters, COMPANION. The balloon,
designed in collaboration with the artists at Macy’s Parade Studio, will
transform COMPANION into a high-flying giant, measuring approximately
40-feet long, 23-feet wide, and 30-feet tall.
“COMPANION is a subject of mine that has been exhibited the world over,
from Atlanta to Hong Kong, manifesting in sculptures that range from six
inches to 16 feet,” said KAWS. “I’m very proud that the largest
COMPANION to date will debut, soaring in the New York City skyline.”
“KAWS brings a unique visual aesthetic to the line-up of giant character
balloons that will help bring accessible, contemporary art to millions,”
said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. She
added, “Throughout his career KAWS has embraced and redefined pop
culture imagery to create new meaning and interactions with established
works. Our collaboration will be another exciting entry in the Macy’s
Parade’s Blue Sky Gallery series.”
The newest iteration of COMPANION by KAWS will debut on Thursday, Nov.
22 in front of more than 3.5 million spectators lining the streets of
Manhattan and another 50 million viewers nationwide. With this debut the
KAWS balloon joins an elite roster of artistic, flying wonders that have
included works by Tom Otterness, Jeff Koons, Keith Haring, Takashi
Murakami and Tim Burton.
In addition to the new balloon, KAWS will put his indelible twist on the
creative advertising elements used to promote the Macy’s Parade. Through
the prism of his unique aesthetic, KAWS will reinvent a multitude of
balloons, floats and other Parade elements featured in the promotional
art that is used on posters, advertising and on select merchandising.
The 86th annual Macy’s Thanksgiving Day Parade kicks off on
Thursday, Nov. 22, 2012 and is broadcast nationally on NBC-TV, from 9
a.m. to noon, in all time zones.
The Brooklyn-based artist
KAWS (Brian Donnelly) was born in New Jersey in 1974. His paintings,
drawings, and sculpture have been widely exhibited at major museums and
art galleries. He is internationally known also as a graphic artist and
a creator of highly sought-after, limited-edition toys, apparel and
other products. KAWS grew up in Jersey City, where he emerged as a
graffiti artist in the early 1990s. He later studied at the School of
Visual Arts (1993-1996), where he shifted his focus to creating public
“interventions” by subverting imagery on billboards and advertisements
in bus shelters and phone booths. This led to collaborations with
commercial photographers and designers, resulting in original ads that
have been extensively published. KAWS comfortably straddles the
commercial and fine art worlds with his work, which ranges from graphic,
product and industrial design to painting, drawings, sculpture, wall
murals and silkscreen prints. Working in the historical continuum of Pop
Art, his recent paintings present abstracted cartoon imagery, making
reference to both popular culture and the history of modern painting.
Alternating between figuration and abstraction, KAWS’s work reflects the
chaotic nature of contemporary culture.
About Macy’s Thanksgiving Day Parade®:
more than 50 million viewers across the country and more than 3.5
million spectators lining up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For more than 80 years, the
Macy’s Thanksgiving Day Parade has marked the official start of the
holiday season. Growing in size and scale, the Parade proudly marches
down a more than two-mile route in New York City with over 8,000
participants in tow including Macy’s (NYSE:M) employees, their families,
celebrities, athletes, clowns and dance groups, all spreading holiday
cheer. Featuring fabulous floats and America’s best marching bands, the
signature of the Parade continues to be the world-famous helium
balloons. For more information on the Macy’s Parade please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50282425&lang=en
Source: Macy’s, Inc.
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450