|doo.ri Collection Launches This Week at Macy's|
NEW YORK, Feb 13, 2012 (BUSINESS WIRE) --This week, Macy's (NYSE:M) will launch its latest designer collection, a collaboration with fresh fashion talent Doo-Ri Chung. Featuring doo.ri's iconic draping and love of lightweight knitwear and mixed fabrications, the "doo.ri for Impulse only at Macy's" collection will be sold in approximately 185 Macy's stores nationwide and on macys.com beginning Feb. 15.
"This capsule collection has allowed me to reach a wider audience, and that is exciting for me," said Doo-Ri Chung. "I want to dress a modern woman, and if I can give her a different price point then that's great! The collection is feminine, wearable and definitely Doo.Ri!"
The doo.ri capsule reflects the designer's signature styling and treasured craftsmanship that have made her an instant success. With modest, yet fascinating details, from the choice of fabric to her signature draping, the doo.ri collection is a fusion of sumptuous and collectible pieces that can easily transition from day-to-night. Priced on average from $39-$159, the collection will feature soft fabrics, art-inspired prints and feminine silhouettes, all grounded in blues and greys with red, black and orange infused throughout. Statement outerwear, short and maxi length dresses, sweaters and cardigans, knit and faux leather mixed skirts and leggings and great blouses are each stand out pieces that can be worn alone or mixed together. Offering a sneak peek at spring, the "doo.ri for Impulse only at Macy's" collection combines collectible pieces that are modern, versatile and wholly feminine, representing a woman that is effortlessly chic.
"We're honored to have Doo-Ri Chung create a collection for Macy's designer capsule series," said Jeff Gennette, Macy's chief merchandising officer. "Doo-Ri understands silhouette, proportion and modern design, and she has a growing appeal among celebrities and style influencers that connects with our Impulse customer."
"Doo.Ri creates magic every season," said Nicole Fischelis, Macy's group vice president and fashion director. "The Macy's Impulse customer will be in awe by the combination of softness, femininity and power, making each piece collectible and one-of-a-kind."
Doo-Ri Chung has quickly established herself as a designer whose work is admired as much for its beauty as for its technical brilliance. Since launching her signature collection in 2003, Chung has made her mark as one of the leading lights of the next generation of great American designers. Following graduation from the prestigious Parsons The New School of Design, she worked with the legendary Geoffrey Beene for five years and rose to the position of lead designer. During her tenure, she honed her gifts for sinuous draping and technical precision that have become the hallmarks of Doo.Ri design. The brand rapidly found critical and commercial success in the densely populated New York design community. Within a year of launching her label, Chung was named as a finalist in the first-ever Council of Fashion Designers of America/Vogue Fashion Fund (CVFF) and was prominently featured in the Douglas Keeve film "Seamless," which documented the challenges and triumphs of three talented designers with growing businesses. By 2005, she had been inducted as a member of the Council of Fashion Designers of America (CFDA) and in 2006 won the Samsung Fashion Design Fund Award, CFDA Swarovski/Perry Ellis Award for Emerging Design Talent and the CVFF grand prize. In that same year, she also became the first American designer to be nominated for Switzerland's Stella Award.
Additional designers will be announced individually in advance of each capsule. For more information about "doo.ri for Impulse only at Macy's" and Macy's designer capsule collection series, please visit www.macys.com/pressroom. To shop this collection, please visit www.macys.com/impulse.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50166770&lang=en
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