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ValueClick Launches ValueClick Search and Introduces Simpli; New Paid Search Platform Offers Enhanced Search Services to Publishers, High Quality Traffic to Advertisers

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--March 1, 2005--ValueClick, Inc. (Nasdaq:VCLK) today announced the re-branding and expansion of its paid search offerings for publishers and advertisers. The new brand, ValueClick Search, includes the self-service Search123 network, launched in October 2000 and acquired by ValueClick in May 2003, and Simpli, ValueClick's new premium search network.

Simpli offers publishers the ability to integrate enhanced search functionality onto their sites, enabling them to retain and more effectively monetize their search traffic. Publisher implementations include search boxes, branded directories, a variety of contextually targeted search ad display units, and a customized toolbar. For publishers that want additional control of their entire paid search business, Simpli is available as a customized private-label solution that allows publishers to sell placements on their own search results, and syndicate their search results to their downstream partners and affiliated sites.

"Simpli broadens our paid search offerings by providing advertisers with access to a growing source of high quality search traffic, and enabling publishers to offer users a deeper search experience while also more effectively controlling and monetizing their search traffic," said James Beriker, general manager of ValueClick Search. "The Simpli platform is part of ValueClick's overall strategy of bringing quality publishers and advertisers together using a robust technology platform for optimized network performance."

Experience a hands-on demonstration of the ValueClick Search paid search services in Booth #2230 at the Search Engine Strategies Spring 2005 Conference and Expo, March 1 - March 2 at the Hilton New York.

ValueClick Search Services:

With the introduction of Simpli, ValueClick Search now offers the following paid search services:

Search123 (www.search123.com) is ValueClick Search's self-service paid search network that generates its traffic primarily through syndication relationships with other search engines, web portals and content sites. Search123 advertiser features include: a new user interface; $50 minimum deposit; $0.05 minimum bid; no minimum monthly spend requirements; customizable campaign spending limits; and free account set-up, management and optimization services. Search123 publishers benefit from highly customizable implementations, including search boxes and branded directories, contextually targeted search display ad units, and XML data feeds.

Simpli (www.simpli.com) is ValueClick Search's premium paid search network. Simpli sources traffic through Simpli.com and sites where Simpli typically enables the entire search experience. Advertisers can bid into the top-three positions on Simpli, at category-based minimum CPCs beginning at $0.10, and have access to the same account management tools and services as Search123 clients.

Simpli offers publishers enhanced, integrated search functionality. Simpli's meta-engine architecture queries leading paid and algorithmic search engines and presents highly relevant search results across image, audio, video and news; and local yellow pages and white pages search. Simpli also offers intelligent "are you looking for?" technology that allows users to refine their searches.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

  • ValueClick Media (http://media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct and ValueClick Search groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of e-mail marketing options. ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.
  • Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
  • Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

CONTACT:
ValueClick, Inc.
Gary J. Fuges, 818-575-4677

SOURCE: ValueClick, Inc.

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