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ValueClick Acquires Click Agents; Acquisition of Performance-Based Online Advertising Firm Expands Reach, Adds Efficiencies, Enhances Profitability

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Nov. 1, 2000-- ValueClick, Inc. (Nasdaq: VCLK), the world's leading provider of performance-based online advertising solutions, today announced the acquisition of Click Agents.com, Inc., another leading provider of performance-based online advertising solutions. The merger of the two organizations considerably extends ValueClick's dominance in the pay-for-results advertising space, the fastest growing segment of the online advertising industry.

As part of the deal, Click Agents will receive 5.3 million shares of ValueClick stock. The acquisition, which is intended to be a pooling of interests, is expected to approximately double ValueClick's domestic business, adding approximately $14 million in revenue and approximately $4 million in operating profit to ValueClick's 2000 results.

Together, the two companies provide a wide range of solutions that allow online marketers to dramatically improve the accountability and ROI of their efforts, including performance-based banner and wireless advertising, opt-in e-mail, and powerful back-end tracking and analysis tools. Reaching over 20 countries around the world as well as approximately 40% of U.S. Internet households each month, the combined organization delivers over 320,000 qualified visitors every day to advertisers such as Providian Financial, Discovery Channel, Network Solutions, Egghead.com, Microsoft, Verizon, and Chase Bank.

"Since our IPO, ValueClick has focused on a two-pronged attack for building a foundation for significant and predictable revenue and earnings growth," said Jim Zarley, Chairman and CEO, ValueClick. "The first part of our plan was internal, which we began by considerably enhancing the offerings in our core banner business, building both our domestic and international bases, and introducing new products such as wireless and e-mail advertising. The second part of our plan is external, and is to find and acquire like-minded, profitable, market-driven companies with strong management teams, who will continue to round out the performance-based products and services that savvy online marketers have come to rely on from ValueClick. Click Agents is certainly one of those companies." "The cornerstone philosophy at both Click Agents and ValueClick is performance-based, results-driven online advertising and marketing," said Gurbaksh Chahal, Chairman and CEO of Click Agents, who will retain the title of President of Click Agents. "We are excited to join forces with ValueClick to expand our mutual leadership in this space, and to continue setting a new standard for online advertising. Separately, both companies have had great success in taking the guesswork out of online media buys, providing accountability to advertisers and generating revenues for publishers. Together, we will be able to deliver even better ways for advertisers and publishers to achieve what they are most interested in...bottom-line results."

"We are very impressed with what Click Agents has accomplished in a relatively short time, and we are very proud of the improvements ValueClick has made over the past two quarters. Even so, we will keep exploring new ways to offer more and better value for our customers" continued Zarley. "With each acquisition we make, we will continue to distance ourselves from the competition by offering the best network, the best technology, the best products, and the best pricing model available in online advertising today."

For the immediate future, both brands will continue to be supported, while the main focus will be to leverage the best of the two technologies and networks. The acquisition is the latest in a series of recent ValueClick announcements that further expand the solutions available to publishers and advertisers seeking to maximize results, including performance-based wireless advertising, opt-in e-mail, and the acquisition of ROI Measurement firm StraightUP!

About ValueClick

ValueClick is the leading global provider of performance-based Internet advertising solutions for advertisers and Web publishers. For marketers seeking measurable results, ValueClick is the Internet advertising provider that delivers the best value for the ad dollar through a combination of performance-based pricing, advanced targeting capabilities and rigorous network quality control. For website publishers of all sizes, ValueClick offers the ability to create reliable new revenue opportunities from their inventory. As a leading aggregator of this inventory, ValueClick provides advertisers, direct marketers and e-commerce companies with the most cost-effective method for attracting targeted, high-quality customers. According to Media Metrix, ValueClick reaches an average of nearly 30 percent of the U.S. Internet population each month, and delivers over 220,000 qualified visitors to advertisers every day from a network of over 20,000 websites in 20 countries worldwide. With a proven track record of providing consistent value to its partners, ValueClick is among the e-commerce community's leading advertising networks. For more information about ValueClick, visit the corporate Web site at www.valueclick.com.

About Click Agents.com, Inc.

Click Agents.com, Inc., founded in February 1999, is a leading provider of Internet advertising solutions for ad agencies, advertisers and Web publishers. The Company's business model focuses on performance-based Internet advertising solutions. Known in the advertising industry as cost-per-click or CPC, the advertiser only pays when an Internet user clicks on its banner or button advertisement. The CPC model has significant advantages over the CPM impression model, which is far more prevalent today. The CPC solution provides advertisers with a greater ability to quantify the effectiveness of an advertising campaign. As one of the largest CPC networks, Click Agents provides its clients a cost-effective, low-risk, pay for performance Internet advertising solution. Clients include: Microsoft, MTV, Discovery Channel, Salon.com, and AltaVista.

Safe Harbor:
This release may contain forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Registration Statement on Form S-1 declared effective on March 30, 2000. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

CONTACT: Press Contact:
The MWW Group
Jenny Connorton
212/827-3762
jconnorton@mww.com
or
Investor Relations Contact:
The MWW Group
Neil Booth
212/704-9727
nbooth@mww.com




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