LOS ANGELES, Sep 09, 2011 (BUSINESS WIRE) --
Joe's Jeans Inc. ("Joe's") (NASDAQ: JOEZ) announced today that it opened
its New York City pop-up store in Soho with a launch party to celebrate
Fashion's Night Out and kick off Fashion Week. The shop, located at 77
Mercer Street, showcases Joe's latest fashion and denim trends. In
addition to Joe's core and fashion products, the store will feature
items from Joe's capsule collections - Joe's Wild and The 55 Colors.
Joe's Wild features our own unique spin of classic animal prints on five
pocket denim jeans and shorts. The 55 Colors collection takes the
colored denim trend to new heights by offering the seasonless classic
skinny jean in 55 colors from bright yellows to muted pastels and beyond.
"We are excited to have our very first New York presence in the heart of
Soho, a location that allows New Yorker's and visitors alike to
experience the depth of Joe's as a complete lifestyle brand," said Marc
Crossman, President and CEO. Marc Crossman continued, "In addition, we
believe our Soho store offers the fashion savvy consumer a great venue
to view our new collection pieces." Joe's is excited to add this pop up
shop as a complement to its existing store base of 21 stores.
About Joe's Jeans Inc.
Joe's Jeans Inc. designs, produces and sells apparel and apparel-related
products to the retail and premium markets under the Joe's(R) brand and
related trademarks. More information is available at the company website
at www.joesjeans.com.
This release contains forward-looking statements within the meaning
of the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995, as amended.The matters discussed in this
document involved estimates, projections, goals, forecasts, assumptions,
risks and uncertainties that could cause actual results or outcomes to
differ materially from those expressed in the forward-looking statements.All statements in this news release that are not purely historical
facts are forward-looking statements, including statements containing
the words "intend," "believe," "estimate," "project," "expect" or
similar expressions.Any forward-looking statement inherently
involves risks and uncertainties that could cause actual results to
differ materially from the forward-looking statements.Factors
that would cause or contribute to such differences include, but are not
limited to: the risk that the Company will be unsuccessful in gauging
fashion trends and changing customer preferences; the risk that changes
in general economic conditions; and the highly competitive nature of the
Company's business in the United States and internationally and its
dependence on consumer spending patterns.The Company discusses
certain of these factors in its additional filings with the SEC,
including its last annual report on Form 10-K filed with the SEC, and
this release should be read in conjunction with that annual report,
together with all of the Company's other filings, including current
reports on Form 8-K.The Company urges you to consider all of
these risks, uncertainties and other factors carefully in evaluating the
forward-looking statements contained in this release.Any
forward-looking statement is based on information current as of the date
of this document and speaks only as of the date on which such statement
is made, and the Companyundertakes no obligation to update these
statements to reflect events or circumstances after the date on which
such statement is made.Readers are cautioned not to place undue
reliance on forward-looking statements.

SOURCE: Joe's Jeans Inc.
Joe's Jeans Inc.
Press/Media:
Alejandra Dibos, 323-837-3700
Alejandra@joesjeans.com
or
Investor Relations:
Hamish Sandhu, 323-837-3700