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Joe's Launches New York City Pop-Up Store During Fashion's Night Out and Fashion Week

LOS ANGELES, Sep 09, 2011 (BUSINESS WIRE) --

Joe's Jeans Inc. ("Joe's") (NASDAQ: JOEZ) announced today that it opened its New York City pop-up store in Soho with a launch party to celebrate Fashion's Night Out and kick off Fashion Week. The shop, located at 77 Mercer Street, showcases Joe's latest fashion and denim trends. In addition to Joe's core and fashion products, the store will feature items from Joe's capsule collections - Joe's Wild and The 55 Colors. Joe's Wild features our own unique spin of classic animal prints on five pocket denim jeans and shorts. The 55 Colors collection takes the colored denim trend to new heights by offering the seasonless classic skinny jean in 55 colors from bright yellows to muted pastels and beyond.

"We are excited to have our very first New York presence in the heart of Soho, a location that allows New Yorker's and visitors alike to experience the depth of Joe's as a complete lifestyle brand," said Marc Crossman, President and CEO. Marc Crossman continued, "In addition, we believe our Soho store offers the fashion savvy consumer a great venue to view our new collection pieces." Joe's is excited to add this pop up shop as a complement to its existing store base of 21 stores.

About Joe's Jeans Inc.

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe's(R) brand and related trademarks. More information is available at the company website at www.joesjeans.com.

This release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended.The matters discussed in this document involved estimates, projections, goals, forecasts, assumptions, risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements.All statements in this news release that are not purely historical facts are forward-looking statements, including statements containing the words "intend," "believe," "estimate," "project," "expect" or similar expressions.Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements.Factors that would cause or contribute to such differences include, but are not limited to: the risk that the Company will be unsuccessful in gauging fashion trends and changing customer preferences; the risk that changes in general economic conditions; and the highly competitive nature of the Company's business in the United States and internationally and its dependence on consumer spending patterns.The Company discusses certain of these factors in its additional filings with the SEC, including its last annual report on Form 10-K filed with the SEC, and this release should be read in conjunction with that annual report, together with all of the Company's other filings, including current reports on Form 8-K.The Company urges you to consider all of these risks, uncertainties and other factors carefully in evaluating the forward-looking statements contained in this release.Any forward-looking statement is based on information current as of the date of this document and speaks only as of the date on which such statement is made, and the Companyundertakes no obligation to update these statements to reflect events or circumstances after the date on which such statement is made.Readers are cautioned not to place undue reliance on forward-looking statements.

SOURCE: Joe's Jeans Inc.

Joe's Jeans Inc.
Press/Media:
Alejandra Dibos, 323-837-3700
Alejandra@joesjeans.com
or
Investor Relations:
Hamish Sandhu, 323-837-3700