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Tucker Eskew Joins U.S. Newswire Advisory Board

WASHINGTON--(BUSINESS WIRE)--Aug. 10, 2005--Tucker Eskew, former Deputy Assistant to President George W. Bush for Global Communications and Media Affairs, has joined the advisory board of U.S. Newswire, a division of Medialink Worldwide Incorporated (Nasdaq: MDLK). The addition of Eskew, founding partner of ViaNovo, an international management and communications consulting firm, brings the total membership of U.S. Newswire's advisory board to seven.

A high-resolution, downloadable photo of Tucker Eskew is available for free editorial use at http://www.wirepix.com/newsphotos.

Constituted in 2004, the U.S. Newswire Advisory Board is comprised of an impressive array of seasoned communications professionals, whose collective background spans both Democratic and Republican White House administrations, a major trade association, prominent public relations firms, and a highly regarded school of journalism. Eskew joins two Clinton White House media strategists, Jeff Eller and Joe Lockhart, on the U.S. Newswire Advisory Board.

"We are extremely pleased to have Tucker on our advisory board as we continue to forge our future by tapping the knowledge, experience and insight of the best minds in the business," said Bill McCarren, Founder and President of U.S. Newswire. "I am honored to have Tucker join our exceptionally talented group of professionals from diverse backgrounds, and we look forward to learning from Tucker's insight and perspective so that we may continue to provide the highest-quality services to our clients and the news media," McCarren said.

Eskew is a founding partner of ViaNovo, with offices in Austin, Texas; Washington, D.C.; and Monterrey, Mexico. He served as a senior strategist for President George W. Bush and "super-surrogate" for his re-election campaign in 2004. Previously, as Director of the White House Office of Media Affairs in 2001, he oversaw the Administration's widely-hailed strategy and tactics for "outside-the-Beltway" news organizations, talk radio, specialty media and the President's official website.

Eskew advised the President and senior officials on message strategy for homeland security on and immediately after September 11, 2001. Two months later, he was tapped to serve as the President's representative on communications strategy at No. 10 Downing Street in London. Upon his return to the White House, Eskew headed up the newly created White House Office of Global Communications to promote Administration policies and American values around the world. Prior to his work with the White House, Eskew served in senior communications and advisory roles in presidential election campaigns for then-Governor George W. Bush and the Reagan-Bush '84 team.

Following is a complete listing of U.S. Newswire Advisory Board members (listed alphabetically):

Steve Cook, Vice President of Public Affairs, National Association of Realtors; former Managing Director, Edelman Public Relations-Chicago

David Dreyer, Partner, TSD, Inc., Washington, DC; former Special Assistant to President Bill Clinton; Senior Policy Advisor to Treasury Secretary Robert Rubin

Jeff Eller, Managing Director, Public Strategies, Inc., Austin, Texas; former Special Assistant to the President and White House Director of Media Affairs

Tucker Eskew, President, ViaNovo; former Deputy Assistant to President George W. Bush in the White House Office of Global Communications; Director, White House Office of Media Affairs

Joe Lockhart, Partner, Glover Park Group, Washington, DC; former Special Assistant to the President and White House Press Secretary; former Communications Director for Clinton-Gore 1996

James Parenti, Former Communications Director, City of Syracuse, NY; graduate of the Medill School of Journalism at Northwestern University

Maria Rodriguez, President of Vanguard Communications, Washington, DC

About U.S. Newswire

U.S. Newswire (www.usnewswire.com), a division of Medialink Worldwide Incorporated, provides professional production, distribution and monitoring of full-text and multimedia news on behalf of leading public interest news sources worldwide who seek to reach the news media, policy makers and the general public with their up to the minute news developments.

Founded in Washington, D.C. in 1986, U.S. Newswire maintains regional news bureaus throughout the United States, serving the communications needs of key interest groups, associations, government agencies and other public interest news sources in communities large and small.

Utilizing the latest in communications technology, U.S. Newswire content is delivered to print, broadcast and online media worldwide via the most comprehensive satellite newswire and Web-based distribution network.

About Medialink Worldwide Incorporated

Medialink (www.medialink.com) is a global leader in providing unique news and marketing-related media strategies and solutions that enable corporations and organizations to inform and educate target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiary, Teletrax(TM), Medialink also provides global television tracking and media asset management services to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. Medialink is publicly traded on Nasdaq (stock symbol: MDLK).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

CONTACT: U.S. Newswire
Bill McCarren, 800-544-8995
bmccarren@usnewswire.com
or
ViaNovo
Tucker Eskew, 703-549-0330
teskew@vianovo.com

SOURCE: Medialink Worldwide Incorporated

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