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Avid Showcases Effects and Editing Solutions at SIGGRAPH '98
ORLANDO, Fla.--(BUSINESS WIRE)--July 21, 1998--Avid Technology, Inc., NASDAQ:AVID; Booth #1379) is showcasing its industry-leading effects and editing offerings for video and film post-production. Avid is also demonstrating integration between its solutions, which allows editors and artists to work in an all-digital nonlinear post-production environment that streamlines workflow and improves efficiencies.

"SIGGRAPH '98 is really a 'coming of age' party for Avid's effects solutions," said Avid's Jim Melvin, director of product marketing. "We're demonstrating why Media Illusion has staked its claim as a top effects solution for high-profile films and television projects, and we're giving attendees a look at a number of new effects solutions introduced earlier this year. SIGGRAPH also marks the first public showing of Avid Symphony, our new high-end television finishing system, since its NAB introduction. And, we're giving artists and editors a chance to see how these best-of-breed solutions can be used together to share digital media across projects and workstations."

Avid Solutions Highlighted at SIGGRAPH '98

Version 5.0 of Avid Media Illusion

Avid's digital nonlinear compositing and special effects system for film and television, Avid Media Illusion software offers unparalleled integration with Avid's editing systems. A new Composition Link(TM) feature, included in Version 5.0, allows artists to seamlessly import Media Composer(R) sequences into Media Illusion using an Avid-style timeline. Avid Media Illusion also includes a powerful process tree, allowing for a flexible nonlinear approach to compositing, including unlimited layers, keys and effects. Version 5.0 is currently shipping and in use in production companies in New York and Los Angeles.

Avid Symphony

Avid's high-end uncompressed nonlinear finishing system for long-form television programs and commercials, Avid Symphony features multiple uncompressed real-time streams and an advanced feature set to address the highest-end television finishing market. It offers Total Conform(tm) of Media Composer projects, offering the industry's only 100 percent complete conform of Media Composer offline sessions. Avid Symphony also includes strong links to Avid's family of dedicated audio, graphics and effects products, as well as third-party applications, and incorporates the familiar Avid user interface optimized for finishing. It is currently scheduled to ship this fall.

Avid Marquee

This recently-introduced, resolution-independent 3D-title animation software for Silicon Graphics(R) and Windows(R) NT workstations combines the best aspects of word processing with 3D text, true 3D rotation and texture mapping. Whether artists are creating titles for video or film, Avid Marquee offers sophisticated titling and 3D-title animation along with a simple user interface and an Avid-style timeline. Avid Marquee can use any TrueType(tm) and Adobe(R) Type 1 Postscript font, providing access to a wide range of high quality fonts. Avid Marquee is scheduled to ship in August 1998.

Avid Masquerade

Avid's paint and 2D animation system for Windows NT workstations, Masquerade builds on the strengths of Avid's Matador(R) paint software, bringing many of its high-end capabilities to Windows NT workstations. Designed specifically to meet the needs of the feature film market, Avid Masquerade software provides control over complex compositions which makes animating, transforming and painting any layer or group of layers fast and intuitive. Avid Masquerade will currently be available this fall.

Version 7.5 of Avid Matador

The newest version of the award-winning Matador paint and 2D animation software adds richer features for painting, special effects, rotoscoping, tracking and multilayered 2D animation to the industry's most popular paint system on Silicon Graphics workstations -- all in a resolution-independent environment. Version 7.5 is currently shipping.

Avid Elastic Reality(R)

Currently available on Macintosh, SGI and NT platforms, Avid's most popular morphing, warping and 2D animation software package will be put to work in a unique and fun "Warp-While-You-Wait" station where SIGGRAPH '98 attendees can have digital photos of themselves warped and morphed before their eyes.

Avid Film Composer(R) Version 7.0

The industry's digital film editing system of choice, the Avid Film Composer system has been used to edit over 550 feature films, as well as to previsualize effects for major Hollywood blockbusters. SIGGRAPH attendees will see Version 7.0, featuring Intraframe Editing(TM), which provides a number of creative and corrective tools as well as support for 35mm three-perforation film format for film-based multicamera projects, an enhanced cutlist, and an effects grid for effects alignment, which allows for precise in-the-frame translation based on optical house standards.

Workgroup Solutions

A number of new developments establish Avid as a leader in workgroup collaboration for the digital media environment. At SIGGRAPH '98, Avid will highlight MediaShare F/C(TM), Avid's fibre-channel based shared media solution, as well as AvidNet(TM), a standards-based, high-speed media and composition network.

Integration Demonstrations

Avid is demonstrating integration between its effects and editing systems by highlighting Media Illusion's Composition Link feature, which allows users to move sequences from Media Composer editing systems into Media Illusion for compositing and effects creation. Avid is also demonstrating the Avid Symphony finishing system's Total Conform feature, which provides full compatibility with all Media Composer bins and sequences for truly seamless autoconform of projects, including recreating all picture and sound layers and effects. Additionally, Avid is demonstrating easy import of 3D titles created in Avid Marquee into Avid Symphony.

Avid Around SIGGRAPH '98

Attendees can see Avid solutions in action at a number of booths and venues, including:

  • Intel Corporation (booth #979); Avid Masquerade
  • Intergraph Corporation (booth #665); Avid Marquee and Avid Masquerade
  • Diamond Multimedia (booth #371); Avid Marquee
  • Dynamic Pictures, Inc. (booth #2401); Avid Marquee
  • Storage Concepts (booth #2901); Avid Marquee
  • Photron, USA (booth #1523); Avid Media Illusion

Avid is also providing a Media Composer 9000 editing system for use on SIGGRAPH TV, the official broadcaster of SIGGRAPH. This single system will be used to edit the majority of video content displayed throughout the conference week. The network will broadcast live events, recorded programming and video throughout the Orange County Convention Center, including 25 kiosks around the convention and video segments that will reach attendees, hotel shuttle buses and millions of people on the Internet.

Avid Technology is an international, industry-leading provider of digital effects, audio, film and video tools for creating content for information and entertainment applications. Avid's products are used by customers ranging from communications professionals to film, television and interactive content producers, and broadcast news organizations. For more information, visit Avid's World Wide Web site at www.avid.com.

Avid, Film Composer and Media Composer are registered trademarks and Media Illusion, Avid Marquee, AvidNet, Avid Symphony, Composition Link, Total Conform, Masquerade, Intraframe Editing, and MediaShare F/C are trademarks of Avid Technology, Inc. Matador is a registered trademark of Avid Technology Inc. in the United Kingdom. Elastic Reality is a registered trademark of Elastic Reality, a division of Avid Technology, Inc. Windows, and Windows NT are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. Macintosh is a registered trademark of Apple Computer, Inc. Silicon Graphics is a registered trademark of Silicon Graphics, Inc. Adobe is a registered trademark of Adobe Systems Incorporated. All other trademarks contained herein are the property of their respective owners. 1998 Avid Technology, Inc. All rights reserved.

     CONTACT: Avid Technology, Inc.
              Robert Minicucci, 978/640-5059

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