The Company is one of the world's largest independent business service providers in the graphics industry. The Company currently delivers these services through more than 150 locations in 14 countries across North America, Europe, Asia and Australia. By leveraging its global comprehensive portfolio of strategic, creative and executional capabilities, the Company believes it helps companies of all sizes create compelling and consistent brand experiences that strengthen consumers' affinity for these brands.
The Company believes that it is positioned to deliver its offering in a category that is unique to its competition. This category, brand point management, reflects Schawk's ability to provide integrated strategic, creative and executional services globally across the four primary points in which its clients' brand touch consumers: at home, on the go, at the store and on the shelf. "At Home" includes brand touchpoints such as direct mail, catalogs, advertising, circulars and the Internet. "On the Go" includes brand touchpoints such as outdoor advertising, mobile/cellular and the Internet. "At the Store" includes brand touchpoints such as point-of-sale displays, in-store merchandising and interactive displays. "On the Shelf" focuses on packaging as a key brand touchpoint.
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