|Finish Line Buyers Recommend Cool Kicks for Campus|
Back to Campus Fun in Finish Line Stores and Online with Shoe Pong Game
Cool Kicks for Campus
The expert buyers at Finish Line have serious style advice for kicks that are sure to impress on campus this season with looks and performance:
Back-to-School Fun In Stores and Online
For some extra fun, the premium retailer of athletic shoes, apparel and accessories, has invented a new game—Shoe Pong—and is giving free Shoe Pong balls away at all Finish Line stores nationwide to everyone who simply tries on a pair of new kicks (while supplies last).
Each package of shoe pong balls has a QR code that takes shoppers directly to m.finishline.com/shoe-pong, where they can enter to win a trip for four to Las Vegas. On the Finish Line website, shoppers can create a personalized student ID online, play a fun Shoe Pong game and check out a video about the “sport.”
“Getting back to campus and reconnecting with friends is one of the best things about this season,” said Finish Line Chief Marketing Officer Steven Schreibman. “Our Shoe Pong game is an entertaining way to welcome students back and to show them all of the great footwear options this season. It’s a bit of fun as they get ready to hit the books again this year, and with the great Las Vegas trip giveaway, we’ll absolutely make somebody’s spring break as well!”
About Finish Line
Finish Line (NASDAQ:FINL) is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 656 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online shopping is available at http://www.finishline.com/ and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at facebook.com/FinishLineUSA.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6827878&lang=en</A
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Finish Line's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|