Back to Campus Fun in Finish Line Stores and Online with Shoe Pong Game

INDIANAPOLIS--(BUSINESS WIRE)--Finish Line is welcoming students back to campus this season with hot styles and some extra fun in its more than 650 stores nationwide as well as on finishline.com.

Cool Kicks for Campus

The expert buyers at Finish Line have serious style advice for kicks that are sure to impress on campus this season with looks and performance:

• For men
  • Nike Air Max 2011 in wolf grey and black. The combination of Nike’s Max Air technology with a fused upper makes this one of the hottest shoes for back-to-school season.
  • Jordan SC2 in light graphite, white, stealth and red. This shoe takes the iconic elements from previous Jordan models and mixes in a new touch of style. Goes great with skinny jeans!
  • Vlado Spectro 3 in black and yellow. Spectro 3 is the perfect shoe for Jerk dancing (a craze that is sweeping the nation) and at an affordable price, students can get the hot black and yellow color mix as well as multiple pairs in nine other colorways to match every outfit!
• For women
  • Nike Free Run + 2 in white, wolf grey and pure platinum. One of the hottest trends of the season is lightweight running. This shoe is extremely light and very flexible. Not only is it a great running shoe, but it makes a cool fashion statement as well.
  • Nike Air Max Navigate in white, teal and grey. The retro craze is alive and well! This retro-inspired running shoe with Max Air technology gets an A+ in fashion class!
  • Pastry Paris Lover in black and grey. This great high-top is the ultimate accessory for skinny jeans or even matches the sequins on formal dresses!

Back-to-School Fun In Stores and Online

For some extra fun, the premium retailer of athletic shoes, apparel and accessories, has invented a new game—Shoe Pong—and is giving free Shoe Pong balls away at all Finish Line stores nationwide to everyone who simply tries on a pair of new kicks (while supplies last).

Each package of shoe pong balls has a QR code that takes shoppers directly to m.finishline.com/shoe-pong, where they can enter to win a trip for four to Las Vegas. On the Finish Line website, shoppers can create a personalized student ID online, play a fun Shoe Pong game and check out a video about the “sport.”

“Getting back to campus and reconnecting with friends is one of the best things about this season,” said Finish Line Chief Marketing Officer Steven Schreibman. “Our Shoe Pong game is an entertaining way to welcome students back and to show them all of the great footwear options this season. It’s a bit of fun as they get ready to hit the books again this year, and with the great Las Vegas trip giveaway, we’ll absolutely make somebody’s spring break as well!”

About Finish Line

Finish Line (NASDAQ:FINL) is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 656 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online shopping is available at http://www.finishline.com/ and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at facebook.com/FinishLineUSA.

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Contacts

Finish Line
Anne Roman, Corporate Communications, 317-613-6577