E-commerce enabled app provides geo-targeted store location and real-time inventory

INDIANAPOLIS--(BUSINESS WIRE)--Finish Line, a premium retailer of athletic shoes, apparel and accessories, today announced the latest addition to its advanced mobile commerce platform—a new app available for Apple and Android devices.

Based on the location of the user, the free app provides detailed store location information including address, phone number and driving directions. Customers may select one store as their favorite for fast access.

Once a store is selected, users have real-time visibility to the specific inventory of that store, effectively giving them remote access to view what’s on the sales floor and in the back room. With this inventory visibility, customers can check to see if an item—in their style, size and color—is in stock and ready to purchase. For those who are just browsing, items may also be located using search terms or by filtering product categories. A high level of product detail for each item is available on the app as well as product reviews and recommendations.

For customers who want to make their purchase online, transactions may be completed on the app, providing a quick and seamless way to shop on finishline.com.

The app can be accessed for Android devices at Finish Line App-Android or at Finish Line App-Apple.

“Finish Line customers truly conduct their lives on mobile devices, so it’s important for us to be a leader in the mobile space,” said Senior Vice President, E-Commerce Operations and Technology Roger Underwood. “Our new app, with its inventory visibility and geo-location feature, gives our customers the ultimate in convenience and time saving for browsing and shopping. It is another step in our ongoing goal to give our customers an outstanding experience no matter when, how and where they choose to shop with Finish Line.”

About Finish Line

Finish Line (NASDAQ: FINL) is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 656 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online shopping is available at http://www.finishline.com/ and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at facebook.com/FinishLineUSA.

Contacts

Finish Line
Anne Roman, Corporate Communications, 317-613-6577