News Release

Finish Line 2nd Quarter Earnings Press Release Notification

The Finish Line, Inc. plans to release 2nd Quarter Earnings for the 13-week period ended August 29, 2009, on Thursday, September 24, 2009 at approximately 4:30 p.m. eastern time.

There will be a “LIVE” conference call on Friday, September 25, 2009 at 8:30 a.m. eastern time. You can participate in the “LIVE” conference call by dialing (660) 422-4970, conference ID#29769719. You may also listen to the “LIVE” conference call via the Internet from our website at www.finishline.com, under “Investor Relations,” in the news and releases section or at the following link: http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=81647&eventID=2433147

A replay of the “LIVE” call covering the 2nd Quarter Earnings Release can be accessed approximately 30 minutes following the completion of the call by dialing (706) 645-9291, the conference ID#29769719. This recording will be made available through, Monday, September 28, 2009. You may also listen to a replay of the conference call at www.finishline.com, under “Investor Relations,” in the news and releases section or at the following link: http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=81647&eventID=2433147

If you wish to receive releases and/or notifications via email instead of fax, please send your request, including your e-mail address, to Investor Relations at IR@finishline.com The Finish Line, Inc. is a premium athletic footwear store and one of the nation's largest mall-based specialty retailers, offering a deep selection of performance and sport-style footwear, apparel and accessories for men, women and kids. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The company operates 679 Finish Line stores in 47 states and online at www.finishline.com. Contacts

Investor Relations:

Edward W. Wilhelm, (317) 899-1022 ext. 6914
Executive Vice President - Chief Financial Officer
The Finish Line, Inc., Indianapolis

Media Requests:
v Elise Hasbrook, (317) 899-1022 ext. 6827
Corporate Communications Manager
The Finish Line, Inc., Indianapolis

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Finish Line's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.