INDIANAPOLIS--(BUSINESS WIRE)--Aug. 16, 2012--
The Finish Line, Inc. (NASDAQ: FINL) and Running Specialty Group (RSG)
have launched Run.com, an online store and information resource for
runners. Run.com is a one-stop destination where runners can access
advice, hints, tips, and other resources while shopping for the latest
and greatest running gear. Based in Boulder, Run.com operates
side-by-side with the digital arm of the Finish Line, majority owner of
RSG.
“The RSG team is committed to offering a broad selection of running gear
on Run.com,” said Julian Millikan, vice president of digital with RSG.
“Runners have a wide variety of product to choose from with almost 1,500
styles on the site today and new products arriving daily. Our
experienced buyers are committed to showcasing the best product
available.”
Additionally, runners can access hundreds of informative articles that
cover a variety of topics. Whether the customer is just starting out or
trying to qualify for the Boston Marathon, Run.com has information that
will help all runners reach their goals. Runners can learn, for
instance, how to run farther and faster, prevent injuries and speed
recovery, and find inspiration literally to go the extra mile.
As the site evolves, Run.com will be the umbrella brand for all local
store banners that RSG acquires, including The Running Company banner
operating today. Run.com will be a partner resource to all retail stores
owned by RSG, including a web-based customer loyalty program that will
be developed.
“Our outstanding team has taken a vision to build a site worthy of such
an iconic domain name and turned it into a reality,” added Millikan.
“This is not just another online store. We have built this site as a hub
for runners and all of their needs. And we’re not finished. We will
continue to improve and innovate Run.com to parallel the high-service,
high-knowledge experience that exists in our stores.”
“We are excited to see Run.com go live as a key part of our overall
growth strategy,” said Ken Gart, managing partner of RSG. “Building a
national stable of the best specialty running stores will take some
time. With this new site, its innovative concept, state-of-the-art
technology, and memorable URL, we have a national presence with the flip
of a switch. Our customers now have a 24/7 resource to learn about the
sport and get the best gear in the market whether there is a store
nearby or not. With customers increasingly shopping online, we want to
be available through any channel they prefer.”
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has 638
stores in malls across the U.S. and employs more than 11,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at www.finishline.com
and mobile shopping is available at m.finishline.com. Follow Finish Line
on Twitter at Twitter.com/FinishLine
and “like” Finish Line on Facebook at Facebook.com/FinishLineUSA.
Finish Line also operates, through a venture with Gart Capital Partners,
the Running Specialty Group, including 19 specialty running shops in
seven states and the District of Columbia under The Running Company
banner. More information is available at www.run.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50379535&lang=en
Source: The Finish Line, Inc.
RSG Digital
Julian Millikan, Vice President, 317-613-6845
