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About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 990 Finish Line branded locations primarily in U.S. malls and shops inside Macy's department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at Facebook.com/FinishLine.

Finish Line also operates the Running Specialty Group. This includes 58 specialty running shops in 12 states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker's Running Spot, Running Fit and VA Runner banners. More information is available at www.run.com or www.boulderrunningcompany.com.


MISSION STATEMENT
Our mission is to connect to young, fashion conscious individuals through a premium brand experience featuring the best selection of authentic, sport inspired products. We define this premium experience through our product, our place, and our people.

PRODUCT
We offer the best selection of premium brands and styles—delivering a relevant product assortment that connects with our customers’ dynamic lifestyle. This premium experience, for our consumers, is driven by quality and not price. Our assortment is focused on everyday sport footwear (products that are made for sport but primarily worn for fashion or every day use). We complement this best-in-class footwear selection with the right mix of premium apparel and accessories.

PLACE
We create a premium shopping experience in-store and online by telling fresh, compelling stories about the brands, categories and styles we carry. By creating an engaging environment, we help the customer easily navigate through our great selection and find the products that is right for them. Our presentation is clean, well organized and highlights key products that attract the attention of mall and web shoppers.

PEOPLE
The key to creating our premium experience is our people. Our focus is to hire people who are passionate about sneakers, sports and helping customers. Premium associates who maintain or exceed our standards of excellence help bring our brand to life in-store and online and by taking great care of our customers.
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