| Finish Line, Inc.
is a leading athletic retailer offering the best selection of brand name footwear, apparel and accessories. The company operates 637 stores in malls across the United States. Online shopping is available at www.finishline.com and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at facebook.com/FinishLineUSA.
|
MISSION STATEMENT
|
|
Our mission is to connect to young, fashion conscious individuals through a premium brand experience featuring the best selection of authentic, sport inspired products.
We define this premium experience through our product, our place, and our people.
|
PRODUCT
|
|
We offer the best selection of premium brands and styles—delivering a relevant product assortment that connects with our customers’ dynamic lifestyle. This premium experience, for our consumers, is driven by quality and not price. Our assortment is focused on everyday sport footwear (products that are made for sport but primarily worn for fashion or every day use). We complement this best-in-class footwear selection with the right mix of premium apparel and accessories.
|
PLACE
|
|
We create a premium shopping experience in-store and online by telling fresh, compelling stories about the brands, categories and styles we carry. By creating an engaging environment, we help the customer easily navigate through our great selection and find the products that is right for them. Our presentation is clean, well organized and highlights key products that attract the attention of mall and web shoppers.
|
PEOPLE
|
|
The key to creating our premium experience is our people. Our focus is to hire people who are passionate about sneakers, sports and helping customers. Premium associates who maintain or exceed our standards of excellence help bring our brand to life in-store and online and by taking great care of our customers.
|
