Revlon to Ignite Donations for Women’s Health Initiatives through
Fundraising Competition
NEW YORK--(BUSINESS WIRE)--Jul. 30, 2015--
Revlon announced today the second phase of its new philanthropic
platform designed to have a greater impact on women’s health initiatives
with the Revlon
LOVE IS ON Million Dollar Challenge. The Revlon LOVE
IS ON Million Dollar Challenge is inviting charities dedicated to
three leading health issues facing women today -- women’s cancers, heart
disease, and diabetes -- to participate in an online fundraising
challenge. The charity that raises the most donations for their cause
over the course of six weeks will win an additional $1 million donation
from Revlon. While the challenge will kick-off on September 21, 2015,
the application for charity entrants goes live today.
To host this fund-raising challenge, Revlon is partnering with
CrowdRise, the leading site for charitable crowdfunding. The Revlon
LOVE IS ON Million Dollar Challenge is the biggest challenge award
in CrowdRise’s history.
“It is Revlon’s mission to inspire positivity and love. With this
challenge, we want to encourage the public to show their love for these
critical women’s health initiatives that have a direct impact on women’s
lives,” said Lorenzo Delpani, CEO of Revlon. “We hope this
challenge will not only ignite the passion that the public has for their
favorite causes, but empower a diverse group of non-profits that are
making a real difference in women’s lives,” added Delpani.
“We are excited to enter this innovative, new realm of fundraising,”
said Victoria Ashley, Head of Global Public Relations for Revlon.
“CrowdRise’s reputation for being the leader in this modern
philanthropic space makes them the perfect choice to help us expand our
charitable reach.”
Eligibility
Starting today through October 5, charities dedicated to the selected
causes can complete an online application at https://www.crowdrise.com/revlonchallenge
for a chance to compete. The participating charities will be announced
on a rolling basis.
In order to participate in the Revlon LOVE IS ON Million Dollar
Challenge, charitable organizations must have non-profit 501(c)(3)
status with a mission to better women’s lives and fall into one of the
three select women’s health initiative pillars identified by Revlon:
women’s cancers, heart disease and diabetes. As part of the application,
organizations must include a statement on how they will spread LOVE for
their cause.
Competition
When the Revlon LOVE IS ON Million Dollar Challenge kicks off on
September 21, participating charities will begin tapping their supporter
networks to ignite donations, and help them continuously fundraise
throughout the six weeks. Passionate consumers can show their love for
their favorite cause in a few ways: directly donating to their chosen
charity through the Revlon challenge homepage, setting up a personal
fundraising page on CrowdRise and linking to their beloved charity, and
encouraging others to join their crusade by sharing on their social
media channels.
The Prize
In addition to the $1 million grand prize, Revlon will be making a
$250,000 donation to the runner-up. There will also be additional prizes
distributed throughout the challenge to add to the excitement of the
competition. The winner of the Revlon LOVE IS ON Million Dollar
Challenge will be announced later this year.
For more information about the Revlon LOVE IS ON Million Dollar
Challenge, visit: www.crowdrise.com/revlonchallenge,
www.revlon.com/milliondollarchallenge,
and follow Revlon’s social channels (@Revlon).
About Revlon:
Revlon is a global cosmetics, hair color, hair care and hair treatments,
beauty tools, men’s grooming products, anti-perspirant deodorants,
fragrances, skincare, and other beauty care products company, which
operates in three segments, the consumer division (“Consumer”), the
professional division (“Professional”) and Other. CEO Lorenzo Delpani’s
vision is to establish Revlon as the quintessential and most innovative
beauty company in the world by offering products that make consumers
feel attractive and beautiful. Revlon believes that its global brand
name recognition, product quality, R&D, innovation and marketing
experience have enabled it to create leading global consumer and
professional brands. Revlon’s Consumer segment global brand portfolio
includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors®
color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair
color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum®
anti-perspirant deodorants. Revlon’s Professional segment global brand
portfolio includes: Revlon Professional®, CND®, including CND’s Shellac®
brand 14+ day nail color and Vinylux® weekly nail polish, and American
Crew® men’s grooming products. Websites featuring current product and
promotional information can be reached at www.revlon.com,
www.almay.com,
www.mitchum.com,
www.revlonprofessional.com,
www.americancrew.com
and www.cnd.com.
About CrowdRise
CrowdRise is the world’s largest and fastest growing online platform
dedicated exclusively to charitable fundraising. CrowdRise is used by
millions of individuals, tens of thousands of charities, hundreds of
companies and many of the most famous artists and athletes in the world
to creatively leverage their resources and networks to unlock the power
of the crowd and raise hundreds of millions of dollars to support
positive social missions.
Founded by actor Edward Norton, film producer Shauna Robertson and
Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and
powered campaigns that have raised over $250 million to date.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150730005916/en/
Source: Revlon
Press:
Revlon Global Public Relations
Victoria Ashley,
212-527-4137
Victoria.Ashley@revlon.com
or
Lippe
Taylor
Andrea Halpern, 212-598-4400 x 129
ahalpern@lippetaylor.com
