|View printer-friendly version|
|Ethan Allen Launches New Elegance Products with Attainable Luxury|
DANBURY, Conn., Sep 29, 2011 (BUSINESS WIRE) --
Ethan Allen (NYSE:ETH) announces the introduction of new products under one of the company's 5 Signature Lifestyles -- Elegance. The product launch inspired the marketing efforts that highlight the intersection of high fashion and home fashion.
"We are extremely pleased with how well our 5 Signature Lifestyles have been received this year, and now we have great new product introductions to complement our Elegance Lifestyle," said Farooq Kathwari, Chairman, President, and CEO of Ethan Allen. "It's all about attainable luxury and bringing clients products and interiors they love, at a great value."
To support the launch, Ethan Allen debuted its newest TV commercial, Look What I Found, this month. In it, a fashionably styled model opens the drawer of the new Eastgate chest to release the beautiful design possibilities that the Elegance Lifestyle offers.
Full of captivating new photography, Ethan Allen's September magazine features dozens of new Elegance Lifestyle products along with models clad in runway-inspired looks. New products-- such as the Nadine chest in "piccolo" antiqued silver leaf finish, the generously scaled Winchester pedestal table, the Charlotte eight-light chandelier with chic black shades and crystal pendalogues, the Edwin dining chair with its serpentine back and carved legs, and the Selby, Ethan Allen's modern take on the traditional wing chair-- call to mind images of old Hollywood, updated to suit a contemporary fashion-forward sensibility.
"In our Design Centers and in our advertising, these new products are showcased in a fashionable, luxurious--yet very attainable--light," continued Kathwari. "The feedback has been tremendous, and we look forward to offering even more options in the future."
In the coming months, the company will continue to roll out new products to support its 5 Signature Lifestyles--Elegance, Romance, Vintage, Explorer, and Modern--which it debuted in April of this year.
About Ethan Allen
SOURCE: Ethan Allen Interiors Inc.
Ethan Allen Interiors Inc.