Program Features Celebrity Show Guests Spinning Wheel on Bally Slot Machine; Company Will Donate 'Bonus Win' to Nevada Cancer InstituteLAS VEGAS, Mar 17, 2010 (BUSINESS WIRE) -- Bally
Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
networked and server-based systems for the global gaming industry and a
major supporter of Nevada
Cancer Institute (NVCI), today announced a new program that it is
launching Thurs., March 18 on KVVU
FOX5 Las Vegas to generate awareness about NVCI and its mission to
reduce the burden of cancer in Nevada.
As part of Bally's partnership with NVCI announced in 2009, Bally is
sponsoring a new "Cash Spin for Charity" program that will air live
weekdays at 9 a.m. and 4 p.m. on FOX5's MORE celebrity,
lifestyle, and entertainment show. Each day, during the MORE
broadcasts, a guest on the show will take part in the Cash for Spin
Charity segment and spin the virtual wheel on Bally's award-winning new
Cash Spin(TM) slot machine. Bally will donate whatever amount the wheel
lands on to NVCI.
"This is a very exciting new way to elevate our partnership with NVCI
and help Nevada Cancer get more exposure in the community about its
important mission of providing cancer research, education, early
detection, prevention, and high-quality patient care," said Richard
Haddrill, Chief Executive Officer of Bally Technologies. "By
incorporating the entertainment value of our spinning-wheel slot
machines with celebrity guests, we will be able to raise awareness about
a very serious issue for many Nevadans."
"Nevada Cancer Institute applauds Bally Technologies for thinking of
such an innovative way to support the fight against cancer," said Dr.
John C. Ruckdeschel, Director and Chief Executive Officer of NVCI and
the Murren Family Distinguished Director's Chair. "We sincerely
appreciate their partnership and efforts to make Nevada a healthier
place to live."
In February 2009, Bally Technologies announced a long-term partnership
with NVCI that includes a 100-percent Company match to all employee
donations. Since then, Bally and its approximately 1,400 employees in
Nevada have held fundraisers and instituted other initiatives to
generate financial support for NVCI.
In addition, Bally Technologies adopted NVCI's Information & Resource
Center, where families, patients, and anyone interested in health
information can enjoy free access to some of the world's most
progressive materials as well as information on health and wellness,
cancer and cancer treatment, coping, grief and loss, survivorship, and
"With more than 1,200 employees in Nevada spread across campuses in Las
Vegas and Reno, and ongoing recruitment efforts to fill 78 open
positions within the state, we take this partnership extremely
seriously," said Gary Kapral, Senior Vice President of Human Resources
for Bally Technologies. "NVCI and its focus on cancer research and
cutting-edge treatment is important to our state and to the health and
well-being of our employees, our customers, our neighbors, and friends."
The Bally Technologies gaming machine that will be initially featured in MORE's
"Cash Spin for Charity" is Cash Spin, the industry's only slot machine
to feature U-Spin(TM) gesture-control technology that senses both the
pressure and speed of a person's hand gestures as they spin the virtual
wheel on the special touch-enabled LCD. Cash Spin is expected to debut
in Nevada casinos next month.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line
includes reel-spinning slot machines, video slots, wide-area
progressives, and Class II, lottery and central determination games and
platforms. As the world's No. 1 gaming-systems company, Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. The Company also owns and
operates Rainbow Casino in Vicksburg, Miss. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit http://www.BallyTech.com.
About Nevada Cancer Institute
Nevada Cancer Institute (NVCI) is the official cancer institute for the
State of Nevada. A nonprofit organization, NVCI is committed to reducing
the burden of cancer by pursuing the development of a comprehensive
cancer center, as defined by the National Cancer Institute. Through the
knowledge and expertise of the finest scientists, clinicians, educators
and caregivers, the Institute provides hope to communities in Nevada,
the southwest and beyond through research, education, early detection,
prevention and high quality patient care. NVCI is striving for a future
without cancer that is achieved through innovative and collaborative
research in basic, clinical and population science. For more
information, please visit http://www.nevadacancerinstitute.org/
or call (702) 822-LIFE.
About FOX5's MORE Show
MORE is produced by KVVU FOX5. Las Vegas' only
Emmy(R)-nominated entertainment show is in its 4th year of existence and
is hosted by Monica Jackson, Jason Feinberg, Rachel Smith, and Arran
Andersen. MOREcovers the most important entertainment
events in Las Vegas and around the globe and continues to be on top of
the entertainment scene, with live reports from Las Vegas, Hollywood,
and anywhere entertainment news is breaking. On September 12, 2006, MORE
debuted, making television history as Las Vegas' first local, live,
daytime talk and entertainment show produced by and inside a local
television station. Since the show's debut, ratings have soared, often
placingMORE ahead of such national juggernauts as "The
Today Show", "Live with Regis and Kelly," and "Oprah." The success and
popularity of the show prompted FOX5 to add a live studio audience to
the Friday morning hour of MORE in the summer of 2009. On
September 14, 2009, FOX5 launched a second hour of MORElive
weekdays at 4 p.m.MORE is broadcast live weekdays at 9
a.m. and 4 p.m. only on FOX5.
About KVVU FOX5
KVVU FOX5 TV is owned by Meredith (www.meredith.com),
one of the nation's leading media and marketing companies with
businesses centering on magazine and book publishing, television
broadcasting, integrated marketing and interactive media. The Meredith
National Media Group features 23 subscription magazines - including Better
Homes and Gardens, Family Circle, Ladies' Home Journal,
MORE, Parents, Fitness, and American Baby -
and approximately 150 special interest publications. Meredith owns 12
television stations, including properties in top-25 markets such as
Atlanta, Phoenix, and Portland. For more information, please visit http://www.fox5vegas.com/index.html.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements.Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company's filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today's date.
SOURCE: Bally Technologies, Inc.
Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets