LAS VEGAS, Aug 23, 2002 /PRNewswire-FirstCall via COMTEX/ -- Alliance Gaming
Corp. (Nasdaq: ALLY) today announced that its Bally Gaming and Systems business
unit has entered into a licensing agreement with NBC Enterprises, Inc. for a
series of slot machines featuring the trademarks, art and images of the
long-running television show "Saturday Night Live."
Game themes scheduled to be on display at the Global Gaming Expo on Sept. 17-19,
2002 at the Las Vegas Convention Center include the Blues Brothers, Hans and
Frans, Church Lady and the Coneheads.
The agreement with NBC includes a relationship with Broadway Video
Entertainment, the production entity behind "Saturday Night Live." Through its
relationship with Broadway Video, Bally Gaming and Systems has secured the
rights to showcase the talents of SNL's legendary lineup of actors, including
John Belushi, Dan Aykroyd, Mike Myers, Dana Carvey, Adam Sandler, Gilda Radner,
Chris Farley, Jane Curtain, Phil Hartman, Norm McDonald, Jon Lovitz, David
Spade, Kevin Nealon, Joe Piscopo and others.
"Clearly the scope of game content from 'Saturday Night Live' is virtually
unlimited and will provide exciting titles for years to come," said Robert
Miodunski, President and Chief Executive Officer of Alliance Gaming. "And with
27 years of history behind it, the show is an American institution that appeals
to broad segments of casino visitors, both young and old."
The series of SNL slots will be released on all three of Bally Gaming's main
platforms -- EVO(TM) VIDEO, EVO HYBRID and ProSlot(R) 6000 -- and will showcase
the sketches and characters that prompted The New York Times to write in 1999
that "in defiance of both time and show business convention, 'SNL' (is) still
the most pervasive influence on the art of comedy in contemporary culture."
One of the most decorated programs in television history, "SNL" has received 85
Emmy Award nominations since the show's debut on Oct. 11, 1975 from NBC's famed
Studio 8H in New York City's Rockefeller Center.
Alliance Gaming is a diversified gaming company with headquarters in Las Vegas.
The company is engaged in the design, manufacture, distribution and operation of
advanced gaming devices and systems worldwide, is the nation's largest gaming
machine route operator, and operates two casinos. Additional information about
the company can be found on the Alliance Gaming web site at www.ally.com .
NBC Enterprises is responsible for the global distribution and exploitation of
NBC owned product, which includes foreign and domestic program syndication,
strategic marketing and ancillary exploitation of owned product in home video,
merchandising, licensing, music and publishing as well as strategic production
and co-production alliances and co-ventures. NBC Enterprises oversees the
distribution of all NBC-owned programming worldwide. This programming includes
all shows produced by NBC Studios, NBC News, CNBC and MSNBC output.
This news release may contain "forward-looking" statements within the meaning of
the Securities Act of 1933, as amended, and is subject to the safe harbor
created thereby. Such information involves important risks and uncertainties
that could significantly affect the results in the future and, accordingly, such
results may differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a number of
risks detailed from time to time in the company's filings with the Securities
and Exchange Commission.
Investor and Media Contact: Robert Saxton
Alliance Gaming Corporation
(702) 270-7600
