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7 Cedars Casino Launches Bally Mobile Applications

LAS VEGAS--(BUSINESS WIRE)--Jul. 11, 2012-- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive applications, and networked systems for the global gaming industry, today announced that the Apple® and Android™ mobile applications it created for 7 Cedars Casino in Sequim, Wash. are now available, along with a new mobile website also created by Bally Technologies.

(Photo: Business Wire)

(Photo: Business Wire)

“We make a continuous effort to provide our guests with the highest level of service possible,” said Judy Walz, Marketing Director at 7 Cedars Casino. “That effort includes offering them the best tools and technology on and off our property to enhance their experience at 7 Cedars. Our new apps deliver convenience, information, and entertainment through a host of easy-to-use features that we can’t wait for our guests to use and enjoy.”

Anyone can download the apps, which are available in the Apple iTunes® store and in Google Play®. They enable users to:

  • See the hottest slots and table games and view current promotions in just a few clicks.
  • Access the Totem Rewards Club to check point balances.
  • Enjoy Bally’s popular Vegas Hits™ free-to-play slot game for iPhone® and iPad® users.
  • Get info about the Cedars at Dungeness golf course such as the latest weather conditions, view the live webcam, check tournament results, or contact the Pro Shop.
  • Find out what’s being offered at the Longhouse Market and take a photo tour.
  • View dining menus instantly and discover what nightlife and events are happening around the property.
  • Access overhead custom GPS maps or view detailed property maps of the casino, golf course, and surrounding area.
  • Use the embedded smart-search bar to find content by keyword.
  • Bookmark information and create your own itinerary with My 7 Cedars.
  • Easily reach key contacts like group sales and the casino staff.
  • Check out 7 Cedars’ live Twitter feed or Facebook wall directly from the app.

“We are so pleased to partner with 7 Cedars Casino and provide them with this custom mobile solution,” said Bally’s Vice President of Regional Sales Mike Walsh. “The 7 Cedars apps will be an incredible customer-service tool and a powerful new way to interact with and entertain their patrons.”

About 7 Cedars Casino

The Jamestown S’Klallam Tribe has a handful of enterprises, one of its largest being 7 Cedars. Opened in February 1995, an elegant, yet casual atmosphere alive in history, scenic beauty, superior service and excitement. Whether it’s an escape to somewhere picturesque or an exciting adventure you seek, our friendly staff will go out of its way to guarantee your good time. A day in the life with us includes good food, some of the hottest casino games around, shopping for rare finds, live entertainment, a scenic round of golf and plenty of smiles among friends. Here at 7 Cedars, it’s all fun and games, so join us now and discover your playful nature! On the Olympic Peninsula, 80 miles Northwest of Seattle and five miles east of Sequim, we offer a wide variety of gaming and entertainment-related fun amidst a backdrop of pleasing views. Connect with 7 Cedars on Facebook, Twitter, http://www.7cedarsresort.com, or contact Judy Walz, Marketing Director, at 360-683-7777.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

BALLY TECHNOLOGIES, INC.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50337355&lang=en

Source: Bally Technologies, Inc.

Bally Technologies, Inc.
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Bally Technologies, Inc's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.