Attendance Up 30 Percent at Pechanga Resort & Casino; Company
showcases iVIEW Display Manager™ (DM), DM Tournaments™, and iGaming
LAS VEGAS--(BUSINESS WIRE)--Mar. 15, 2012--
Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
applications, and networked and server-based systems for the global
gaming industry, hosted its three-day Systems
User Conference 9 at Pechanga
Resort & Casino in Temecula, Calif., March 6-8.
Ramesh Srinivasan, Bally Technologies' President and Chief Operating Officer (Photo: Business Wire)
The conference, featuring the theme “Be a Player,” was attended by a
record 550 gaming operators representing more than 160 properties and 14
countries. Attendees participated in Bally’s DM
Tournaments™ throughout the conference, learning firsthand about the
excitement of floor-wide promotions powered by Bally systems products.
Operators competed in the slot tournaments on gaming machines made by
five different manufacturers, showcasing the powerful capabilities of iVIEW
DM and the Elite
Bonusing Suite (EBS)™.
Customers learned about the new Bally
Interactive division, and Bally
Mobile solutions were showcased throughout the conference. Attendees
saw how Bally’s custom mobile apps are used by some of the most
respected casinos in the world to reach players and increase excitement
about the casino resort.
In addition, attendees learned practical tips and innovative ideas,
while networking with operators from around the globe to help them get
the most from their Bally Systems solutions. The attendees represented a
30 percent increase from Systems User Conference 8 last year, also held
“Each year I look forward to meeting with the hundreds of respected
gaming leaders who attend this event and have a strong interest in
Bally’s latest systems solutions,” said Bally Technologies’ President
and Chief Operating Officer Ramesh Srinivasan. “This year was especially
rewarding as a record number of our valuable customers attended the
conference. It truly showed Bally has great partners who want to get the
most from their continued investments in our technology.”
Srinivasan added, “This year we provided an even higher caliber of
educational sessions, product demonstrations, and voice-of-customer
panels highlighted by real-world case studies and workshops for our
attendees. It was also exciting to see an increase in attendees from
casino marketing departments, which demonstrates the value of our
solutions for increasing the casino guest experience.”
Bally’s systems connect and manage gaming machines worldwide, and much
of what is learned from Bally’s global customer base in terms of scale
and complexity is embedded in the technologies spotlighted at the
conference. Since 2005, Bally Technologies’ systems customer base has
grown 76 percent.
In addition to competing in two conference tournaments (Mobile and DM
Tournaments), conference attendees had the opportunity to experience
many of Bally’s systems products.
One of the key products highlighted was the award-winning iVIEW
DM player-communication technology, which enables gaming operators
to present personalized content, such as player account information and
directed marketing messages, on the main game screen without
interrupting play. iVIEW DM also enables point-of-sale marketing to
improve player experiences.
Also shown was Bally’s EBS.
When combined with Bally’s iVIEW and iVIEW DM player-user-interfaces,
EBS creates incredible excitement on the casino floor through floor-wide
bonusing events at each gaming machine.
Attendees also had the opportunity to learn more about exciting and
innovative Bally products such as CoolSign®
media-management, which allows operators to manage digital displays
throughout a casino.
To enrich the conference, Bally also hosted basketball legend Earvin
“Magic” Johnson, who gave an inspirational speech to attendees about
succeeding in business and life and overcoming challenges.
A record number of sponsors for Bally Systems User Conference 9, listed
in alphabetical order, included a number of leading gaming industry
partners that had their products and services on display: ACI, Agilysys,
AGT, Spacheta, Avnet, Axiomtex, BCM Advanced Research, Bsquare, Cisco
Systems, FutureLogic, HP, IBM, Kontron, JCM, MEI, MICROS Systems, Inc.,
Mintronix, New Wave Automation, NRT Technology Corp., PAR, Pechanga
Technology Solutions Group, Seneca, Sightline Payments, Software AG,
Stratus, TekVisions, Transact Technologies, and VMware.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50204943&lang=en
Source: Bally Technologies, Inc.
Bally Technologies, Inc.
Investor Contact: Michael Carlotti
President of Treasury and Investor Relations
Contact: Laura Olson-Reyes
Senior Director, Marketing &