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Bally Technologies Hosts 550 Customer Users at 9th Annual Systems User Conference in Southern California

Attendance Up 30 Percent at Pechanga Resort & Casino; Company showcases iVIEW Display Manager™ (DM), DM Tournaments™, and iGaming Strategies

LAS VEGAS--(BUSINESS WIRE)--Mar. 15, 2012-- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, hosted its three-day Systems User Conference 9 at Pechanga Resort & Casino in Temecula, Calif., March 6-8.

Ramesh Srinivasan, Bally Technologies' President and Chief Operating Officer (Photo: Business Wire)

Ramesh Srinivasan, Bally Technologies' President and Chief Operating Officer (Photo: Business Wire)

The conference, featuring the theme “Be a Player,” was attended by a record 550 gaming operators representing more than 160 properties and 14 countries. Attendees participated in Bally’s DM Tournaments™ throughout the conference, learning firsthand about the excitement of floor-wide promotions powered by Bally systems products. Operators competed in the slot tournaments on gaming machines made by five different manufacturers, showcasing the powerful capabilities of iVIEW DM and the Elite Bonusing Suite (EBS)™.

Customers learned about the new Bally Interactive division, and Bally Mobile solutions were showcased throughout the conference. Attendees saw how Bally’s custom mobile apps are used by some of the most respected casinos in the world to reach players and increase excitement about the casino resort.

In addition, attendees learned practical tips and innovative ideas, while networking with operators from around the globe to help them get the most from their Bally Systems solutions. The attendees represented a 30 percent increase from Systems User Conference 8 last year, also held at Pechanga.

“Each year I look forward to meeting with the hundreds of respected gaming leaders who attend this event and have a strong interest in Bally’s latest systems solutions,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan. “This year was especially rewarding as a record number of our valuable customers attended the conference. It truly showed Bally has great partners who want to get the most from their continued investments in our technology.”

Srinivasan added, “This year we provided an even higher caliber of educational sessions, product demonstrations, and voice-of-customer panels highlighted by real-world case studies and workshops for our attendees. It was also exciting to see an increase in attendees from casino marketing departments, which demonstrates the value of our solutions for increasing the casino guest experience.”

Bally’s systems connect and manage gaming machines worldwide, and much of what is learned from Bally’s global customer base in terms of scale and complexity is embedded in the technologies spotlighted at the conference. Since 2005, Bally Technologies’ systems customer base has grown 76 percent.

In addition to competing in two conference tournaments (Mobile and DM Tournaments), conference attendees had the opportunity to experience many of Bally’s systems products.

One of the key products highlighted was the award-winning iVIEW DM player-communication technology, which enables gaming operators to present personalized content, such as player account information and directed marketing messages, on the main game screen without interrupting play. iVIEW DM also enables point-of-sale marketing to improve player experiences.

Also shown was Bally’s EBS. When combined with Bally’s iVIEW and iVIEW DM player-user-interfaces, EBS creates incredible excitement on the casino floor through floor-wide bonusing events at each gaming machine.

Attendees also had the opportunity to learn more about exciting and innovative Bally products such as CoolSign® media-management, which allows operators to manage digital displays throughout a casino.

To enrich the conference, Bally also hosted basketball legend Earvin “Magic” Johnson, who gave an inspirational speech to attendees about succeeding in business and life and overcoming challenges.

A record number of sponsors for Bally Systems User Conference 9, listed in alphabetical order, included a number of leading gaming industry partners that had their products and services on display: ACI, Agilysys, AGT, Spacheta, Avnet, Axiomtex, BCM Advanced Research, Bsquare, Cisco Systems, FutureLogic, HP, IBM, Kontron, JCM, MEI, MICROS Systems, Inc., Mintronix, New Wave Automation, NRT Technology Corp., PAR, Pechanga Technology Solutions Group, Seneca, Sightline Payments, Software AG, Stratus, TekVisions, Transact Technologies, and VMware.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

BALLY TECHNOLOGIES, INC.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50204943&lang=en

Source: Bally Technologies, Inc.

Bally Technologies, Inc.
Investor Contact: Michael Carlotti
Vice President of Treasury and Investor Relations
702-584-7995
MCarlotti@ballytech.com
or
Media Contact: Laura Olson-Reyes
Senior Director, Marketing & Corporate Communications
702-584-7742
LOlson-reyes@ballytech.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Bally Technologies, Inc's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.