New Global Brand Platform Connects Customers with the World of 3M
ST. PAUL, Minn.--(BUSINESS WIRE)--Mar. 13, 2015--
3M launched today a new corporate brand platform – 3M Science.
Applied to Life.™ – that will emphasize how 3M’s science impacts the
world around us. The new brand platform underscores the company’s
business strategy through a creative articulation of 3M’s span across
sectors. From 3M’s glass bubbles in your car; a Bluetooth-enabled
stethoscope in your doctor’s office; micro-reflective sheeting that
helps make roads safer; or brightness-enhancing technology in
electronics we depend on every day, the platform will generate a new
conversation that challenges traditional perceptions of the 3M brand.
“Science and collaboration are at the heart of everything we create that
makes life better. Now, we invite our current and future customers to
come be surprised by the breadth of 3M science in their lives,” said
Jesse Singh, 3M senior vice president of Marketing and Sales. “Investing
in the 3M brand with this platform is the next step to advance 3M’s
business strategy, evolve 3M’s customer experience and leverage the
strength of the brand across each of our businesses to drive additional
The 3M Science. Applied to Life™ brand platform launched with an
all-digital campaign designed to reach existing and future customers.
Leading the launch is a series of short videos that showcase the
unexpected and impactful ways that 3M science helps makes life better.
Customers will see a refreshed 3M.com that delivers a more unified
experience with improved search capabilities, navigation and display.
3M.com also features the 3M
Newsroom—a content hub of visually-driven stories focused on 3M
Accompanying the 3M Science. Applied to Life.™ platform is a new
visual system that combines 3M's expertise in marketing and design to
bring the brand to life with bold color, texture and expression. 3M’s
owned digital channels and other communications channels will each be
updated using the new visual system.
As part of the global launch, the company will celebrate with a launch
at South by Southwest Interactive (SXSWi) in Austin, Texas. Festival
attendees will get a taste of 3M Science. Applied to Life.™ with
the 3M LifeLab experience. Designed by SOFTlab, a New York design
studio, the unique structure is made from 3M materials and is a
one-of-a-kind structure that showcases the impact of 3M science.
3M LifeLab is open today through Sunday from 10 a.m. to 6 p.m. daily at
Brush Square Park (East 4th and Trinity - across from the Austin
Convention Center). 3M scientists will be on-site, hosting demos and
workshops, and letting visitors explore firsthand 3M’s life-changing
3M is also partnering with MTV at SXSW to bring the worlds of science
and music together, with a DJ performance from TOKiMONSTA. The DJ will
incorporate sound samples from her heartbeat, taken from 3M’s Littmann®
Electronic Stethoscope, a Bluetooth-enabled electronic stethoscope.
For more information, visit www.3m.com,
follow @3M on Twitter or join the conversation with #LifeWith3M.
At 3M, we collaborate and apply science in powerful ways to improve
lives daily. With $32 billion in sales, our more than 90,000 employees
connect with and serve customers in 200 countries. Learn about 3M's
creative solutions to the world's problems at www.3M.com.
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Allison Isakson, 312-292-7170