Filtrete Brand Partners with Dr. Roshini Raj to Make Americans Air
ST. PAUL, Minn.--(BUSINESS WIRE)--Mar. 17, 2015--
Small changes can make a big difference when it comes to living a
healthier life. Whether that’s eating more vegetables, drinking more
water or tracking the number of steps walked each day, people will go
that extra mile to keep themselves and their families healthy.
However, a recent survey1 commissioned by Filtrete
Brand from 3M
revealed that while indoor air pollutants are ranked among the top five
environmental risks to public health2, parents are not always
aware of the steps they can take to make the air inside their homes
cleaner for the families. The survey found that while 96 percent of
parents regularly take steps to help protect their children within their
homes, two in five parents (39 percent) don’t include changing their
home heating and cooling system’s air filter as part of their healthy
“While we’re going to great lengths to get into healthier routines and
instill better habits in our families, we often overlook the things we
can’t see — like the air we breathe,” said Dr.
Roshini Raj, attending physician and a Clinical Associate Professor
of Medicine at the NYU School of Medicine. “Most people are aware that
outdoor air pollution can damage their health; however, many do not know
that exposure to indoor air pollutants can cause immediate and long-term
health effects, according to the U.S. Environmental Protection Agency
(EPA)3. I’ve teamed up with Filtrete Brand because we need to
make every breath count and take proactive steps to ensure we’re
breathing cleaner air at home.”
The survey findings reveal that when it comes to living a healthier
lifestyle, Americans need to be more air aware.
The Dirt on Air Awareness
take approximately 20,000 breaths a day, 900 breaths an hour and 15
breaths per minute, yet they don’t stop to think about what is actually
present in the air they breathe.
Half (50 percent) of the survey respondents believe the air inside
their home is less polluted than outdoor air. The reality, however, is
that indoor levels of pollutants may be two to five times higher than
While most people (91 percent) identified clean air as one of several
essentials for healthy living, 76 percent admitted to regularly using
items that contribute to poor indoor air quality. For instance:
Scented candles (52 percent) may mask odors but also release small
soot particles into the air.5
Gas stoves (35 percent), without proper ventilation, may emit
nitrogen dioxide, carbon monoxide and formaldehyde into the air.6
Fireplaces (24 percent) emit harmful particles such as volatile
While dust mites generate some of the most common allergens that can
trigger allergic reactions and asthma in many people7,
individuals with indoor or outdoor allergies are more likely to take
medication (76 percent) to combat allergy symptoms than change their
air filters more frequently (43 percent) to proactively capture
airborne allergens such as dust mite debris from the air passing
through the filter in the home.
Protective Parent Precautions
pay close attention to their children’s health and safety at home, at
school and at play. While they busy themselves with the dangers they can
see, they often neglect the hidden hazards they can’t see.
People are likely to immediately replace items in the home such as
spoiled milk (89 percent), expired food (79 percent) and expired
medication (61 percent), yet two out of five people don’t change their
air filters the recommended four times annually (43 percent).
When trying to protect their children from contact with bacteria and
viruses, parents are more concerned about their kids wearing dirty
clothes (69 percent), picking their noses (59 percent) and flushing
public toilets with their hands (54 percent) than they are about them
breathing polluted air (44 percent).
Clean Up Your Act
Americans understand the importance of breathing clean air, their
routines and behaviors do not reflect healthy home habits.
Nearly all people (94 percent) know that changing the air filter in
heating/cooling systems is essential for a clean, healthy home.
However, nearly half (47 percent) change their filters infrequently,
less than four times annually.
According to the U.S. Environmental Protection Agency, air filters
should be changed every three months8. However, 54
percent of people incorrectly think that if their home air filter
looks clean, they don’t need to change it.
When preparing for houseguests, Americans typically wash bed linens
and towels (72 percent), declutter and complete repairs (69 percent)
and perform deep cleaning on the home (62 percent), but far fewer
change the air filter in the home (23 percent).
Give your family a breath of fresh air by using Filtrete
Healthy Living Filters that effectively attract and capture at least
90 percent of large airborne particles such as dust, pollen and mold
spores, while also attracting and capturing microscopic particles that
can carry bacteria and viruses. Filtrete Healthy Living Filters are
designed with exclusive Filtrete Brand 3-in-1 technology from 3M that
pulls in and traps unwanted particles while letting cleaner air flow
through. Checking your filter monthly and changing it at least quarterly
will help improve your indoor air quality while also helping your home
heating and cooling system run more efficiently.
At 3M, we collaborate and apply science in powerful
ways to improve lives daily. With $32 billion in sales, our more than
90,000 employees connect with and serve customers in 200 countries.
Learn about 3M's creative solutions to the world's problems at www.3M.com
or follow @3MNewsroom
About Dr. Raj
Roshini Raj is a board certified gastroenterologist and internist
with a medical degree from New York University School of Medicine and an
undergraduate degree from Harvard College, with a special interest in
women’s health. She is an attending physician at NYU Medical
Center/Tisch Hospital and a Clinical Associate Professor of Medicine at
the NYU School of Medicine. Dr. Raj is the author of “What the Yuck?!
The Freaky & Fabulous Truth About Your Body” and co-founder of TULA, a
healthy-living brand designed to help users achieve true balance in
life. She resides in New York City with her husband and two children.
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Filtrete and 3M are trademarks of 3M. © 3M 2015
1 The survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 U.S. adults ages 18+ with household forced-air heating or
cooling systems that require filters, between January 9th and
January 12th, 2015, using an email invitation and online
Hunter Public Relations for 3M
Julia Covelli, 212-679-6600
3M Public Relations and Corporate Communications