JACKSONVILLE, Fla.--(BUSINESS WIRE)--Feb. 25, 2009-- Winn-Dixie invites its customers to celebrate Frozen Food Month in a unique way — by making a difference in the lives of those less fortunate. When shoppers purchase select frozen food items, a portion of the sales will support Feeding America — The Nation’s Food Bank Network.

Products from Gorton’s, SeaPak and Bird’s Eye Foods will help fund the donation, which will be divided among Feeding America food banks within Winn-Dixie’s operating areas of Florida and parts of Georgia, Alabama, Mississippi and Louisiana. Shoppers can use their Customer Reward Card (CRC) for great savings on those products from Feb. 25 through March 10.

“Because of the down economy, we continue to experience a significant increase in the number of families and individuals needing our help,” said Wayne Rieley, executive director of Second Harvest Food Bank of North Florida, on behalf of Feeding America. “As quickly as the food arrives on our shelves, it is moving out. It is a challenge to meet the demand. We urge the community to join in Winn-Dixie’s effort to help our neighbors.”

“Winn-Dixie has a long-standing tradition of giving back to the communities we serve,” said Robin Miller, Winn-Dixie’s director of communication. “This is just one more way for us to be a good neighbor, especially during these difficult economic times.”

About Winn-Dixie

Winn-Dixie Stores, Inc., (NASDAQ:WINN) is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 520 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.

Source: Winn-Dixie Stores, Inc.

Winn-Dixie Stores, Inc.
Robin Lake Miller, 904-370-7715, 904-327-1445 (cell)
robinmiller@winn-dixie.com
or
St. John & Partners
Patrick McSweeney, 904-596-2085, 904-923-4871 (cell)
patrickm@sjp.com