Provides Direct Support for European Customers and Base for International Expansion
PORTLAND, Ore.--(BUSINESS WIRE)--July 21, 2008--LaCrosse Footwear,
Inc. (Nasdaq: BOOT), a leading provider of branded work and outdoor
footwear for expert users, announced today it has established a
subsidiary in Copenhagen, Denmark named LaCrosse Europe, ApS. The
Company purchased the assets for $3.2 million in cash from its
established distributor partner, Gateway Footgear, in order to
strengthen LaCrosse's direct sales and marketing support to customers
in Europe. The LaCrosse brand presence has grown for more than 10
years in the Scandinavian countries.
"Our long-term strategic growth plan is to improve our channels of
distribution and get closer to our customers," said Joseph P.
Schneider, president and CEO of LaCrosse Footwear, Inc. "Our new
subsidiary in Copenhagen will allow us to further penetrate the
Scandinavian countries and allow for additional expansion into other
European markets. Gateway did a great job in aligning our brand and we
look forward to taking our international sales and marketing efforts
to the next level."
LaCrosse Europe, ApS acquired certain assets from Gateway,
including inventory and sales order backlog. Customer service and
sales representation from Gateway have joined the new LaCrosse Europe
team to provide seamless transition for its customers. In addition,
LaCrosse intends to expand its international sales and marketing team
to better target its customers and extend its presence in Europe.
About LaCrosse Footwear, Inc.
LaCrosse Footwear, Inc. is a leading developer and marketer of
branded, premium and innovative footwear for expert work and outdoor
users. The Company's trusted Danner(R) and LaCrosse(R) brands are sold
to a network of specialty retailers and distributors in the United
States, Canada, Europe, and Asia. Work customers include people in law
enforcement, agriculture, firefighting, construction, military
services and other occupations that need high-performance and
protective footwear as a critical tool for the job. Outdoor customers
include people active in hunting, outdoor cross training, hiking and
other outdoor recreational activities. For more information about
LaCrosse Footwear products, please visit our Internet websites at
www.lacrossefootwear.com and www.danner.com. For additional investor
information, see our corporate website at www.lacrossefootwearinc.com.
All statements, other than statements of historical facts,
included in this release, including without limitation, statements
regarding our business strategy, goals and plans and objectives of
management for future operations, are forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements generally can be identified by the use of forward-looking
terminology such as "may," will," "expect," "intend," "estimate,"
"anticipate," "project," "believe," "continue," or "target" or the
negative thereof or variations thereon or similar terminology. All
forward-looking statements made in this release are based on
information presently available to our management. Although we believe
that the expectations reflected in forward-looking statements have a
reasonable basis, we can give no assurance that these expectations
will prove to be correct. Forward-looking statements are subject to
risks and uncertainties that could cause actual events or results to
differ materially from those expressed in or implied by the
CONTACT: LaCrosse Footwear, Inc.
Public Relations Manager
Erin Patterson, 503-262-0110 ext. 1393
Michael Newman, 800-654-3517
SOURCE: LaCrosse Footwear, Inc.