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| Danner Expert Overhaul Winner Receives the Keys to the International Scout |
American Icon is Rebuilt with Danner Quality and Craftsmanship PORTLAND, Ore.--(BUSINESS WIRE)--April 22, 2008--Danner, Inc., a subsidiary of LaCrosse Footwear, Inc. (Nasdaq: BOOT), a leading provider of branded work and outdoor footwear for expert users, delivered the fully rebuilt and refurbished 1974 International Scout to Expert Overhaul winner, Ann Muth of Louisville, KY. Danner developed the Expert Overhaul sweepstakes to engage fans in a complete frame-off rebuild of the vehicle, to be restored to the expert-grade standards customers have come to expect from Danner. Ms. Muth, a nurse practitioner from Louisville, learned of the Expert Overhaul sweepstakes online and decided to purchase a pair of Danner hunting boots for her nephew. Coming from a family of outdoor enthusiasts, she has used Danner boots for many years. "Danner is a brand my family believes in, and I'm so thrilled to have won this one-of-kind International Scout," said Ms. Muth. "The truck is rebuilt with tremendous precision and care and looks like it will last forever; I wouldn't expect anything less from Danner." Danner selected the 1974 International Scout for its authenticity and heritage, something that Danner customers identify with in choosing their Danner footwear of choice. The sweepstakes kicked off October 1, 2007 and ran for three months at nearly 1,000 participating retailers and online at www.danner.com. Ms. Muth was selected at random as the winner on January 15, 2008. Customers participated in the rebuild choosing Scout features online, including the exterior color scheme. Danner's professional overhaul crew worked hard to ensure the frame-off rebuild was restored with the same Danner promise of quality and craftsmanship that customers expect from the brand. For more information on the Expert Overhaul, please visit www.danner.com. About Danner, Inc. Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship, Danner continues to build on the Company's 76-year heritage of being the "Expert's Choice" by making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc. For more information, please visit www.danner.com.
CONTACT: LaCrosse Footwear, Inc. |
| "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding LaCrosse Footwear, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year. |