American Icon is Rebuilt with Danner Quality and Craftsmanship
PORTLAND, Ore.--(BUSINESS WIRE)--April 22, 2008--Danner, Inc., a
subsidiary of LaCrosse Footwear, Inc. (Nasdaq: BOOT), a leading
provider of branded work and outdoor footwear for expert users,
delivered the fully rebuilt and refurbished 1974 International Scout
to Expert Overhaul winner, Ann Muth of Louisville, KY. Danner
developed the Expert Overhaul sweepstakes to engage fans in a complete
frame-off rebuild of the vehicle, to be restored to the expert-grade
standards customers have come to expect from Danner.
Ms. Muth, a nurse practitioner from Louisville, learned of the
Expert Overhaul sweepstakes online and decided to purchase a pair of
Danner hunting boots for her nephew. Coming from a family of outdoor
enthusiasts, she has used Danner boots for many years.
"Danner is a brand my family believes in, and I'm so thrilled to
have won this one-of-kind International Scout," said Ms. Muth. "The
truck is rebuilt with tremendous precision and care and looks like it
will last forever; I wouldn't expect anything less from Danner."
Danner selected the 1974 International Scout for its authenticity
and heritage, something that Danner customers identify with in
choosing their Danner footwear of choice. The sweepstakes kicked off
October 1, 2007 and ran for three months at nearly 1,000 participating
retailers and online at www.danner.com. Ms. Muth was selected at
random as the winner on January 15, 2008.
Customers participated in the rebuild choosing Scout features
online, including the exterior color scheme. Danner's professional
overhaul crew worked hard to ensure the frame-off rebuild was restored
with the same Danner promise of quality and craftsmanship that
customers expect from the brand. For more information on the Expert
Overhaul, please visit www.danner.com.
About Danner, Inc.
Danner designs and manufactures a complete line of innovative,
functional and performance footwear for experts in the work and
outdoor markets. With a commitment to craftsmanship, Danner continues
to build on the Company's 76-year heritage of being the "Expert's
Choice" by making premium-quality hiking, hunting, occupational,
uniform and rugged casual footwear for men and women. Located in
Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse
Footwear, Inc. For more information, please visit www.danner.com.
CONTACT: LaCrosse Footwear, Inc.
Public Relations Manager
Erin Patterson, 503-262-0110 ext. 1393
Michael Newman, 800-654-3517
SOURCE: Danner, Inc.