PepsiCo and Carbon Trust Announce Groundbreaking Agreement and Certify Carbon Footprint of Tropicana
Tropicana 64-ounce container of Pure Premium Orange Juice is the first consumer
product in North America to receive Carbon Trust certification
PURCHASE, N.Y. (January 22, 2009) - PepsiCo and the Carbon Trust today launched
an innovative partnership to certify the carbon footprint of several PepsiCo
products, beginning with Tropicana Pure Premium Orange Juice. Tropicana is the
first consumer brand in North America to be independently certified by the Carbon
Working together with the Columbia Earth Institute, PepsiCo has calculated
the lifecycle carbon footprint of the 64-ounce container of Tropicana Pure Premium
Orange Juice. The Carbon Trust, a UK government-backed independent organization
established to address climate change, has certified the footprint, giving PepsiCo
a verifiable benchmark against which the company can measure greenhouse gas
reduction progress going forward.
"We are thrilled that PepsiCo has stepped forward as the first company
to apply our rigorous standard in North America and that the company is committed
to taking steps to reduce the carbon footprint of its products," said Tom
Delay, chief executive of the Carbon Trust. "Everything we do or buy has
a carbon impact and establishing a globally-recognized method of measurement
is an important step in tackling climate change. PepsiCo is leading the way,
and we hope that some of the other companies we are working with in the U.S.
will soon follow its example."
The certification of Tropicana is the first under a groundbreaking partnership
between PepsiCo and the Carbon Trust to measure and certify the carbon footprint
of many of PepsiCo's North American brands. Tropicana measurement and certification
is based on the widely-used Publicly Available Specification (PAS) 2050 guidelines.
Indra K. Nooyi, chairman and chief executive of PepsiCo, said, "PepsiCo's
partnership with the Carbon Trust is a significant step in our environmental
sustainability journey. As part of our company-wide Performance with Purpose
initiative, we are committed to reducing our overall environmental impact. Understanding
what contributes to the carbon footprint of our products is critical to achieving
both our sustainability commitments and to driving efficiency gains across our
"A firm commitment to environmental sustainability is in our DNA, so this
is a natural step for Tropicana," said Neil Campbell, president of Tropicana
Products North America. "We will use these findings to further target our
efforts to reduce our carbon footprint and build on our sustainability programs.
Tropicana's initiatives to recycle waste - including turning discarded orange
peels into cattle feed and to use more renewable energy - have already contributed
to savings and decreased our impact on the environment."
The Carbon Trust conducted an independent and extensive review of scientific
lifecycle data and certified the carbon footprint of a standard 64-ounce carton
of Tropicana Pure Premium Orange Juice by:
" Mapping the product lifecycle - from growing and squeezing oranges and
getting the container on the shelves, to finally disposing of or recycling the
" Looking at the energy consumption directly involved in each of these
stages of the lifecycle, and converting this into equivalent carbon dioxide
" Adding the equivalent carbon dioxide emissions (CO2e) from each stage
to estimate the total product greenhouse gas footprint of the product.
Using this process, the estimated carbon footprint for a 64-ounce carton of
Tropicana Pure Premium Orange Juice is 1.7 kilograms.
Tropicana determined that agricultural and manufacturing-related impacts account
for approximately 60 percent of the carbon footprint of its orange juice. This
impact is mostly a result of grove management and the energy required to process
oranges. These processes ensure that only optimum quality oranges are used in
Tropicana products. Transportation and distribution account for another 22 percent,
packaging accounts for 15 percent, and consumer use and disposal accounts for
the remaining three percent.
"Tropicana will use these findings to further prioritize our efforts to
reduce our overall carbon footprint," Campbell said. "We will build
on our already robust sustainability initiatives to further reduce our carbon
footprint in the coming years. Tropicana's initiatives to date include developing
a comprehensive resource conservation program for all plants in North America;
buying and using greenhouse gas-neutral energy sources where available; and
training suppliers to join in emissions-reducing initiatives."
The agreement with the Carbon Trust is only the latest step in PepsiCo's environmental
" PepsiCo has committed to considerably reducing the company's environmental
impact. Compared to 2006 figures, PepsiCo will reduce the use of water and energy
by 20 percent and the use of fuel by 25 percent by the year 2015.
" In 2007, PepsiCo conserved nearly five billion liters of water across
its operations as compared to 2006 through technological improvements in global
manufacturing operations and resource conservation programs.
" In the same year, PepsiCo conserved nearly 500 million kilowatt hours
of energy worldwide as compared to 2006.
" In 2008, PepsiCo took nearly six million kilograms of packaging per year
out of the system and reduced greenhouse gas emissions by 18,000 metric tons
annually by introducing a new half-liter bottle for Aquafina flavored waters,
Lipton Iced Teas and Tropicana juice drinks that contains 20 percent less plastic
and a label that is 10 percent smaller.
" Tropicana's juice manufacturing plant in Ft. Pierce, Fla. currently uses
landfill gas for a portion of its operations. In 2007, approximately 10 percent
of the facility's thermal energy demands were derived from this renewable resource.
" Tropicana transports a large portion of product across the country using
fuel-efficient rail transportation including 514 refrigerated railcars which
are three times more fuel efficient than other road alternatives.
" Tropicana recycles peel and seeds to make 150,000 tons of cattle feed,
preventing more than 700,000 tons of raw peel from becoming landfill waste annually.
" In 2008, Tropicana continued its legacy of packaging source reduction
by reducing secondary packaging use by over four percent.
" Tropicana recently launched a recycling initiative with Waste Management
and its carton suppliers; this team is working towards increasing the number
of cities accepting cartons for recycling.
To ensure independent and verifiable data, Tropicana worked closely with Columbia
University's Earth Institute, which is assisting in various environmental elements
of PepsiCo's Performance with Purpose initiative, to calculate its carbon footprint.
Carbon Trust subjected this analysis to its own rigorous third party verification
before certifying Tropicana's carbon footprint.
PepsiCo and Carbon Trust have worked together since 2001. In 2007, Walkers
Crisps became the first company to pilot the original method for assessing product
carbon footprints and the first to introduce the Carbon Trust Carbon Reduction
Label. Since 2000, Walkers Crisps has already reduced its energy use per pack
by a third and is committed to reducing the carbon footprint of its products
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies,
with 2007 annual revenues of more than $39 billion. The company employs approximately
185,000 people worldwide, and its products are sold in approximately 200 countries.
Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade
sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes
18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's
commitment to sustainable growth, defined as Performance with Purpose, is focused
on generating healthy financial returns while giving back to communities the
company serves. This includes meeting consumer needs for a spectrum of convenient
foods and beverages, reducing the company's impact on the environment through
water, energy and packaging initiatives, and supporting its employees through
a diverse and inclusive culture that recruits and retains world-class talent.
As a member of the Dow Jones Sustainability World Index (DJSI World) and the
Dow Jones Sustainability North America Index (DJSI North America ), PepsiCo
is a recognized leader in sustainability. For more information, please visit
About the Carbon Trust
The Carbon Trust is an independent company set up by the government in response
to the threat of climate change, to accelerate the move to a low carbon economy
by working with organisations to reduce carbon emissions and develop commercial
low carbon technologies. Carbon Trust works with business and the public sector
through its work in five complementary areas: insights, solutions, innovations,
enterprises and investments. Together these help to explain, deliver, develop,
create and finance low carbon enterprise. The Carbon Trust is funded by the
Department for Environment, Food and Rural Affairs (Defra), the Department for
Business, Enterprise and Regulatory Reform (BERR), the Scottish Government,
the Welsh Assembly Government and Invest Northern Ireland. For more information
on Carbon Trust visit www.carbontrust.com.
Justin Dini, Brunswick Group
The Carbon Trust:
The Carbon Trust Press Office
+44 20 7544 3100