--Italian Restaurant Chain Renews Multiyear Contract, Pepsi Continues to be the Official Beverage Provider of Sbarro
MELVILLE, N.Y., Aug 03, 2009 /PRNewswire-FirstCall via COMTEX/ -- Sbarro Inc, has announced the renewal of a multiyear contract with PepsiCo Foodservice, keeping Pepsi as its exclusive beverage supplier in over 600 locations nationwide. As part of the agreement, Sbarro will continue to carry carbonated and non-carbonated products in fountain format including Pepsi, Diet Pepsi, Sierra Mist, Mountain Dew, Lipton and Tropicana. The deal marks the continuation of a partnership that has spanned the past 14 years.
"PepsiCo continues to be a great beverage partner," said Anthony Missano, president, business development, Sbarro. "Our Pepsi representatives are terrific and the brand set they offer is clearly the best for our customers, and Sbarro's continued global expansion."
"Sbarro is known for its fresh, authentic Italian cuisine and of course, its famous mouth-watering pizza," said Joe Cugine, chief customer officer, PepsiCo Foodservice. "With PepsiCo's keen consumer insights and diversified brand portfolio, we're committed to helping Sbarro grow their total business."
Sbarro, based in Melville, N.Y., was founded 50 years ago by the Sbarro family. The company's restaurants are located in shopping centers, airports, universities, casinos, rest stops, hotels, stadiums and hospitals throughout 45 countries. In 2007, Sbarro was acquired by MidOcean Partners.
Based in Melville, New York, we are the world's leading Italian quick service restaurant concept and the largest shopping mall-focused restaurant concept in the world. We have 1,072 restaurants in 45 countries. Sbarro restaurants feature a menu of popular Italian food, including pizza, a selection of pasta dishes and other hot and cold Italian entrees, salads, sandwiches, drinks and desserts. Additional information is available at http://www.sbarro.com/.
About MidOcean Partners
MidOcean Partners is a premier private equity firm focused on the middle market. MidOcean is committed to investing in high quality companies with stable market positions and multiple opportunities for growth. MidOcean utilizes a broad foundation of expertise in its focus industries and its transatlantic platform to create value for its investors and partners. For more information about MidOcean Partners, please visit www.midoceanpartners.com.
About PepsiCo Foodservice
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. The PepsiCo Foodservice Division integrates the relevant units of the company's businesses in the United States and Canada. Rooted in PepsiCo's "Power of One" principles, PepsiCo Foodservice leverages the scale and breadth of the corporation's brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.