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| TRAVELOCITY'S ANNUAL ‘TRAVELER CONFIDENCE REPORT' REVEALS CONSUMERS INTEND TO TRAVEL MORE IN 2012 |
CONTACT: TRAVELOCITY'S ANNUAL ‘TRAVELER CONFIDENCE REPORT' REVEALS CONSUMERS INTEND TO TRAVEL MORE IN 2012 In Spite of Economic Concerns, Consumers Plan to Travel More and Increase Their Travel Budgets SOUTHLAKE, Texas – February 8, 2012 – Travelocity's annual "Traveler Confidence Report" reveals a majority of consumers, 53 percent, plan to travel more in 2012 than they did in 2011 despite a lack of confidence in the state of the economy. This is an 18 percentage point year-over-year increase from 2011. Of those respondents who planned on increasing their travel this year, about two-thirds plan to increase their travel budget in 2012, while slightly more than one-third will travel more without allocating more dollars to travel, indicating they plan to stretch their dollars further. "The travel industry should be encouraged by our findings and take this as a vote of confidence," said Carl Sparks, President and CEO, Travelocity Global. "While increases in spending are being driven by higher prices, travelers are taking more vacations and trips that are longer and farther away this year compared to last." How Respondents Plan to Spend and Save in 2012: In order to save money, nearly 50 percent of respondents will increase their comparison shopping, date flexibility and begin booking further in advance. About 70 percent of respondents intend to book vacation packages (flight + hotel) or book hotels via flash sales, while 40 percent are likely to consider booking an opaque hotel such as Top Secret Hotels. Hotels: One hotel trend lives on – the staycation. Similar to last year a little more than one-third of respondents said they were likely to book a hotel near home for a short getaway in the next six months. Airlines: About Travelocity Global ### |
