Men learn how to groom their bodies for bathing suit season with fun interactive website-- ShedMyCoat.comMADISON, Wis., Mar 19, 2007 (BUSINESS WIRE) -- Remington, a worldwide leader in the grooming industry, wants to
let men in on a little secret-- the affinity women have for soft and
furry animals does not carry over to men. Although a Remington
segmentation study reported that over 50 percent of men now groom
their bodies, men tend to forego their grooming habits during the cold
weather months. In order to remind guys to get rid of their winter
coats before hitting the beach and help them learn the right way to do
so, Remington launched a quirky, fresh and interactive website on
March 19st, www.ShedMyCoat.com.
At ShedMyCoat.com, visitors can trim messages into a hairy back
and email it to friends. Remington is also giving guys a tool to get
their "Man-O-Scope", a guys' only type of horoscope, by answering a
short series of questions. They'll learn more about what type of man
they really are and the appropriate grooming product for their
personal style. In addition, the site offers visitors the opportunity
to anonymously recommend grooming products to friends whose
inadequately-groomed body hair might lead to embarrassment during the
"Although the appeal and acceptance of men's grooming has
skyrocketed in recent years, there is still apprehension among young
males to talk about it," said Drew Fiorenza, vice president of
marketing at Remington. "We created ShedMyCoat.com as an outlet to
educate guys on the appropriate products for popular grooming
concerns. By approaching it with a fun and humorous tone, we also hope
to make it more acceptable for men to discuss body grooming."
ShedMyCoat.com is part of an overall program supporting
Remington's full line of face and body groomers. Consumers will have
daily chances to win Remington grooming products--all of which feature
Titanium coated blades--a revolution in trimming technology. To keep
up with grooming habits consumers can visit www.Remington-Products.com
for more details and to stay up to date with Remington Products.
About Spectrum Brands, Inc.
Spectrum Brands is a global consumer products company and a
leading supplier of batteries, lawn and garden care products,
specialty pet supplies, shaving, grooming and personal care products,
household insecticides and portable lighting. Spectrum Brands'
products are sold by the world's top 25 retailers and are available in
more than one million stores in 120 countries around the world.
Headquartered in Atlanta, Georgia, with North America Headquarters
located in Madison, Wisconsin, Spectrum Brands generated approximately
$2.5 billion in net sales in fiscal 2006 and has approximately 8,400
employees worldwide. The company's stock trades on the New York Stock
Exchange under the symbol SPC.
Spectrum Brands, Inc.
Travis Green, 608-275-4459
Amy Danis, 312-577-1770