by Ensuring Availability of Virtually Any Battery
MADISON, Wis., Sept. 10 /PRNewswire/ -- Rayovac (NYSE: ROV) and
1-800-Batteries today announced an exclusive agreement to create a
state-of-the-art telephone hotline ordering system to allow consumers who
cannot find the batteries and accessories they need in their regular retail
store to order for next day delivery using their credit card. The hotline
system will be installed in key retailers across the country and is expected
to be operational beginning Fall of 1998.
The agreement also provides that the companies' Web sites,
http://www.rayovac.com and http://www.1800Batteries.com , will be linked to
provide convenient ordering via the Internet. The links will be operational
by September 14. 1-800-Batteries will also list a variety of Rayovac products
in its retail catalog and on its Web site.
The hotlines and Web site ordering systems are being manned
24-hours-a-day, seven-days-a-week by 1-800-Batteries, which stocks over 7,000
batteries, rechargers and mobile gear. The agreement represents a distribution
breakthrough and is the first time a manufacturer and direct supplier have
joined together to address a common retail consumer frustration.
"It's becoming increasingly harder for stores to stock the growing array
of batteries for today's sophisticated electronic devices, resulting in
disappointed consumers and lost sales and high product returns for retailers,"
said Dave Jones, Rayovac chairman and CEO. "The hotline and Internet sales are
a win-win for all. Consumers get the right batteries they want when they want
them and retailers can minimize their inventories without compromising
"We decided to partner with 1-800-Batteries because they offer the most
comprehensive database and cross reference system in the world," said Steve
Shanesy, Rayovac executive vice president of marketing and general manager of
batteries and lights. "Their database and trained technical experts also
provide help for consumers to find the right battery. This expertise does not
exist in the floor personnel of most retailers."
"We are excited about working with Rayovac which is known for its retail
category management expertise to provide high-quality solutions for today's
mobile electronic society and let consumers enjoy their 'gear up and go'
lifestyle," said Ken Hawk, 1-800-Batteries CEO and founder. "Both Rayovac and
1-800-Batteries are dedicated to creating innovative systems to meet the
growing needs of their customers where ever they happen to be -- at their
local retailer or at home surfing the Internet."
This new system is offered exclusively to retailers that stock Rayovac's
new line of rechargeable batteries for cellular and cordless telephones and
camcorders. Rayovac and 1-800-Batteries will offer free installation and
point-of-sale support to participating retailers. Retailers will also receive
a commission for each sale and a quarterly movement report that will tell
retailers which frequently requested items to stock in the future.
With its world headquarters in Madison, Wis., Rayovac is the third largest
U.S. manufacturer of batteries and battery-operated lighting products. Thomas
H. Lee, a private investment firm based in Boston, owns the largest common
share interest in Rayovac. Rayovac is traded on the New York Stock Exchange
under the symbol ROV.
Headquartered in Reno, Nev., 1-800-Batteries is the nation's broadest
supplier of rechargeable batteries and gear for mobile professionals. More
than 7,000 batteries and accessories are available through
1-800-Batteries' distinctive catalog, by calling 1-800-Batteries
(24-hours-a-day, 7-days-a-week), via the Internet
(http://www.1800Batteries.com). As a leading innovator in global Web sales,
1-800-Batteries reliably delivers power and connectivity solutions worldwide
to help you -- Gear Up & GO(TM) is expected to reach $16 million in sales, a
100 percent increase over 1997.
SOURCE Rayovac Corporation
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CONTACT: John Daggett of Rayovac, 608-275-4912 or Sharon Goedeke of 1-800-Batteries, 847-714-8600
Web site: http: //www.1800Batteries.com