MADISON, Wis., Nov. 20 /PRNewswire/ -- One of the most endearing images of
the Christmas season -- Rudolph the reindeer and his glowing nose -- will be
especially bright this year, as Rayovac (NYSE: ROV) has partnered with
GoodTimes(R) Entertainment to promote the new feature film, Rudolph the Red-
Nosed Reindeer: The Movie.
This classic Christmas story was given a limited release in theaters in
late October and was released on home video in mid-November. The animated
feature showcases the voices of such well-known personalities as John Goodman,
Debbie Reynolds, Whoopi Goldberg and Bob Newhart.
Rayovac will tie-in with the movie in a number of ways:
-- A free pack of movie character stickers will be included with each
specially marked Rayovac VALUE BRIGHT(TM) flashlight -- the perfect stocking
-- Consumers will be offered a $2.00 rebate on the purchase of the
Rudolph(R) home video when they purchase a VALUE BRIGHT flashlight and any
three packs of Rayovac MAXIMUM(R) Alkaline batteries.
-- Consumers will be offered the opportunity, through Rayovac, to donate
their rebate to the United States Committee for UNICEF -- the worldwide
children's relief organization.
In addition, GT Interactive -- a division of GoodTimes Entertainment --
has produced a Rudolph interactive CD-Rom game for children. The game
packaging features a smiling Rudoph with an actual blinking red nose. The
blinking nose is made possible by a Rayovac MAXIMUM alkaline battery built
right into the packaging. Noted on the back of the box is, "Rudolph's nose
powered by Rayovac."
The video's release will be also be supported at retail with a series of
books by GoodTimes Publications and Golden Books Family Entertainment.
Character plush toys will also be offered.
With its world headquarters in Madison, Wis., Rayovac is the third largest
U.S. manufacturer of batteries and battery-operated lighting products. Thomas
H. Lee Company, a private investment firm based in Boston, owns the largest
common share interest in Rayovac. Rayovac is traded on the New York Stock
Exchange under the symbol ROV.
SOURCE Rayovac Corporation
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CONTACT: Janet Masters of Rayovac, 608-275-4414, email@example.com