New Technology Combines Convenience of Alkaline and Economic, Environmental Benefits of Rechargeable BatteriesMADISON, Wis., Jan 03, 2007 (BUSINESS WIRE) -- Each year, consumers spend more than $3.5 billion on batteries for
everything from digital cameras to flashlights. But despite the
obvious benefits of rechargeable batteries, including less
environmental waste and costs savings over time, less than 5% of all
the batteries sold in the U.S. are rechargeable. A new product from
Rayovac promises to change all that. HYBRID(TM) Batteries, featuring a
breakthrough technology, deliver the benefits of rechargeable
batteries, but eliminate common user frustrations to provide the
world's most user-friendly rechargeable battery to date.
Rayovac, one of the nation's top battery brands, has identified
two main reasons why consumers have not been purchasing rechargeable
batteries at a high rate since their introduction to the marketplace
in 1996. One, all rechargeable batteries on the U.S. market today need
to be charged, sometimes as long as a full day, prior to initial use.
This makes them rather inconvenient for the consumers who recognize a
need to use rechargeable batteries immediately, right out of the
Two, once charged, rechargeable batteries left sitting will
discharge rather quickly when not in use, so they are dead when you
are ready to use your device. Some batteries can drain in less than a
month, without ever being used. Consumers accustomed to purchasing the
always convenient alkaline batteries are often turned off by their
first experience with traditional rechargeable products.
"Consumer frustrations with current rechargeable batteries have
fueled our search for new technology at Rayovac, where we have strived
to launch a product that changes the way the world looks at
rechargeable batteries" said Sean Martin, vice president at Rayovac.
"HYBRID rechargeable batteries combine all the economic and
environmental benefits of rechargeables with the convenience and
user-friendly attributes of the more common alkaline batteries."
The new HYBRID batteries from Rayovac offer many benefits over
both rechargeable and alkaline batteries on the market today. HYBRID
batteries come charged and ready to use, which allows consumers to use
them upon purchase. This is not the case with any other rechargeable
battery on the U.S. market, which often need to be charged for several
hours before use. The new batteries from Rayovac also self-discharge
at a much slower rate, which means they stay charged for up to one
year after charge.
The HYBRID batteries are also user-friendly because they work in
all NiMH chargers and are suitable for use in any device.
The most important benefits, perhaps, are the performance and
endurance characteristics of the HYBRID batteries. The new batteries
hold their charge up to four times longer than conventional
rechargeables when not in use and last three times longer than
alkaline in high drain devices like digital cameras.
In addition, the HYBRID batteries make overall economic and
environmental sense. It is estimated that one HYBRID battery can
replace up to 1,500 alkaline batteries, giving consumers the ability
to save thousands of dollars and keeping unnecessary waste out of
The HYBRID batteries from Rayovac are available at major mass,
drug and department stores. Consumers can learn more about HYBRID
batteries at www.Rayovac.com.
About Spectrum Brands, Inc.
Spectrum Brands is a global consumer products company and a
leading supplier of batteries, lawn and garden care products,
specialty pet supplies, shaving, grooming and personal care products,
household insecticides and portable lighting. Spectrum Brands'
products are sold by the world's top 25 retailers and are available in
more than one million stores in 120 countries around the world.
Headquartered in Atlanta, Georgia, with North America Headquarters
located in Madison, Wisconsin, Spectrum Brands generates approximately
$2.5 billion in annualized revenues and has approximately 10,000
employees worldwide. The company's stock trades on the New York Stock
Exchange under the symbol SPC.
SOURCE: Spectrum Brands, Inc.
Erin King, 608-275-4576
Amy Danis, 312-577-1770