The #1 UK Brand* Taps The Actress For 2018 Campaign
MIDDLETON, Wis.--(BUSINESS WIRE)--Sep. 12, 2018--
Spectrum Brands, Inc. announced today that its RUSSELL HOBBS brand, the
number one small domestic appliance brand in the UK*, has partnered with
its first U.S. brand ambassador, actress, Kate Beckinsale, for their
2018 campaign. Beckinsale will work with the brand as it celebrates its
availability on this side of the pond. Established in Britain in 1952,
the brand now has worldwide presence bringing stylish, functional
kitchen appliances to homes across the globe.
RUSSELL HOBBS chose Kate Beckinsale, an iconic British actress, to be
its first-ever U.S. brand ambassador as she embodies British heritage
and classic style, which is what the brand is well known for. As part of
her partnership, Beckinsale will partake in a media campaign featuring
original, easy-to-make recipes and share her favorite tips for
entertaining at home, all of which will be featured on the RUSSELL HOBBS
“We are excited to announce Kate Beckinsale as our first-ever U.S. brand
ambassador for RUSSELL HOBBS. A special brand to the Spectrum Brands
family, we are thrilled to offer U.S. consumers real solutions that make
life at home more enjoyable.” said Steven Fraundorfer, President of the
Home and Personal Care Appliances Division for Spectrum Brands. “As we
continue to provide timeless design and true innovation, we are thrilled
to have Kate on board.”
The current RUSSELL HOBBS collection features small kitchen appliances
in a style-driven Retro Series and an elegant Glass Series comprised of
coffeemakers, electric kettles and toasters. The products have helpful
features that save time and provide real-life solutions for everyday use.
The RUSSELL HOBBS Retro Series is a combination of modern features and
nostalgic aesthetics with stylish stainless-steel accents and a chic
retro-style design. Coming soon in Light Blue, the Retro Series is
currently available in Ribbon Red, Vintage Cream, white, and black. In
the coming months, the brand looks forward to introducing a Retro Series
meal prep collection which includes a blender, food processor, hand
mixer, and hand blender.
The RUSSELL HOBBS Glass Series brings a touch of elegance to every day
households with premium performance features. The eye-catching line is
available in black and silver, with sleek, modern tempered glass
accents. Forthcoming product launches include a sous vide cooker as well
as electric salt and pepper grinders.
“As a busy actress and mom, RUSSELL HOBBS appliances make life at home
easy and enjoyable,” said Kate Beckinsale. “The products add a sweet
touch of nostalgia to my every day, and I am so excited to partner with
such an iconic brand.”
Kate Beckinsale will next star in the feature film, Farming,
which will premiere at the 2018 Toronto International Film Festival.
Most recently, she received acclaim for her performance in Love &
Friendship and was nominated for a Gotham Independent Film Award and
a Critics’ Choice Award for “Best Actress,” in addition to being
recognized by critics groups worldwide. Other well-known film credits
include: The Only Living Boy in New York, The Last Days of Disco, The
Aviator, Pearl Harbor, Serendipity, and Click. Additionally,
Kate recently wrapped production on the Amazon/ITV limited series, The
Widow which will be released in 2019.
Russell Hobbs’ kitchen appliances range from $79.99-$129.99 and are
available now on Amazon and Russellhobbs.com, with other retailers to be
added in the coming months.
For more information, please visit www.russellhobbs.com
*Based on GFK UK data November 2017
About Russell Hobbs®
Russell Hobbs products offer more than just quality, style and
innovation – they help create delicious moments to be savored. That
first cup of coffee in the morning, the warmth of a freshly ironed
shirt, the simple joy of sharing a freshly cooked meal with family –
these are the things that truly matter. We put you at the heart of
everything we do, which gives us the insight to design things better. We
design with real people in mind, for solutions that help make home life
even more enjoyable.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 1000 Index, is a
global consumer products company offering a portfolio of leading brands
providing excellent value to consumers and customers every day. The
Company is a leading supplier of consumer batteries, residential
locksets, residential builders’ hardware, plumbing, shaving and grooming
products, personal care products, small household appliances, specialty
pet supplies, lawn and garden and home pest control products, personal
insect repellents, and auto care products. Helping to meet the needs of
consumers worldwide, our Company offers a broad portfolio of
market-leading, well-known and widely trusted brands including Rayovac®,
VARTA®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®,
Remington®, George Foreman®, Russell Hobbs®, Black+Decker®, Tetra®,
Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS® and
Eukanuba® (Europe only), Digest-eeze™, Healthy-Hide®, Littermaid®,
Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®,
Armor All®, STP® and A/C PRO®. Spectrum Brands' products are sold by the
world's top 25 retailers and are available in more than one million
stores in approximately 160 countries. Based in Middleton, Wisconsin,
Spectrum Brands Holdings generated net sales of approximately $5.01
billion in fiscal 2017. For more information, visit www.spectrumbrands.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180912005052/en/
Source: Spectrum Brands, Inc.
Liz Rigolosi / Meghan Pero