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|FURminator® Brand Refresh Empowers Pet Owners to Take Grooming Into Their Own Hands|
"The FURminator® deShedding Tool is one of the most sought-after pet shedding solutions on the market," said
The updated FURminator® line is centered on a new, step-by-step grooming regimen designed to simplify home pet care for DIY consumers: The FURminator Ultimate Hair Reduction System™. The four-part process – brush daily, deShed weekly, bathe monthly and discard as needed – is simple to perform with the right products, demonstrating to consumers that grooming is more than a one-tool job.
For years, the classic FURminator® deShedding Tool has safely and efficiently removed loose hair from the undercoat – where most shedding occurs – before pets shed. With regular use, the FURminator® deShedding Tool reduces loose hair from shedding up to 90 percent for dogs.
This year, the tool will see several upgrades designed to make removing loose hair from the undercoat more comfortable for both pets and their owners. The new Skin Guard and patented Curved Edge allow the tool to conform to the pet's natural shape to glide over the pet's skin when used as directed. The modern, comfort-grip handle fits ergonomically for easy use, and the updated FURejector® button allows for easy release of hair. And now, the new built-in Edge Guard makes it simple to protect the deShedding edge when the tool is stored. Finally, in a partnership with
Other highlights to the FURminator® lineup for 2018 include:
Moving forward, all FURminator® packaging will also be updated to integrate The FURminator Ultimate Hair Reduction System™, educate consumers on the benefits of FURminator® products and deShedding and make it simple for shoppers to differentiate products at the shelf. New brand protection measures have also been introduced, making it easier for consumers to ensure they're purchasing authentic FURminator® products. Consumers prefer the new, modern packaging designs 2:1 over the current packaging (based on a consumer preference study conducted by a third party,
The FURminator® brand team will support the line's improvements with a full marketing campaign over the next several months, including centralized in-store displays, video content, educational materials and social media advertising highlighting the brand's Shedlings® creatures – those pesky clumps of clingy fur that pop up everywhere in your home when you least expect them.
About FURminator® Products
SOURCE Spectrum Brands Pet