Completely New Site Enables "Hyperlocal" Search, Provides Search by
Descriptive Phrase and Delivers More Targeted Results
CARY, N.C., Feb. 25 /PRNewswire-FirstCall/ -- Consumers frustrated with
online search sites that either give them irrelevant data or limited search
options now finally have a reliable solution. Today, Dex takes local search
to the next level with the introduction of the new DexKnows.com(R)
(http://www.dexknows.com), a completely rebuilt local search solution that
provides more intuitive search. Now users can easily search by precise
locations (including landmarks or neighborhoods), specific problems or needs
(for example, typing "fix refrigerator" to find a repairperson), or service
areas (to locate businesses that make house calls to a particular area).
"Forget about your typical local search site; the new DexKnows.com is
completely unique and far more user-friendly," said Brian Barnum, president,
R.H. Donnelley Interactive. "It was built from the ground up with the
consumer in mind. Each consumer searches in different ways, and with
DexKnows.com, they now have a site that allows them to quickly and easily find
relevant information about local businesses that can meet their needs."
"Overall, DexKnows.com is smarter, more sophisticated and much closer to
what consumers have come to expect in a local search site," wrote Charles
Laughlin, analyst, The Kelsey Group, in a recent advisory report. "The site
offers a number of new features aimed at making it more intuitive and less
like an online version of the Yellow Pages."
DexKnows.com does not follow a typical listing structure that requires
consumers to drill down several levels to find what they want. Instead, they
can simply type in what they're looking for - whether in specific or general
terms - and DexKnows.com returns relevant results.
DexKnows.com allows consumers to:
- Search by specific neighborhoods or landmarks. The site's
"hyperlocal" search capability enables users to pinpoint their search
- Search by descriptive phrase. Consumers simply need to type "clean
house" or "fix sink" to yield relevant results that present them with
a myriad of options to meet their needs.
- View results that accurately reflect both business location and local
service areas. Sometimes, consumers may seek the physical location of
a local business, for example, to find a dry cleaner in close
proximity to their homes. Other times, consumers want to see which
local businesses support their area, such as what plumbers provide
repair services in their neighborhoods. The new site provides
consumers with more relevant options to choose from.
In addition, DexKnows.com incorporates some of the most popular features
consumers have come to expect from a local search site. These include the
ability to refine results by additional business details (for example, a
search for "Italian restaurant" in "Chicago" can be refined by facilities,
atmosphere, etc.), the option to send local business information to a mobile
phone via SMS, detailed maps for each business location, user-generated
ratings and reviews, online video, access to businesses' web sites, and more.
"Along with the great benefits the site presents to consumers, the new
DexKnows.com provides exciting opportunities for advertisers as well," added
Porter. "Advertisers are looking to stretch their ad dollars, and advertising
on the most user-friendly site imaginable makes it easier for them to connect
with consumers. Plus, we're now providing these businesses with their own
security-protected dashboard that allows them to monitor, track and customize
the online marketing campaigns they manage through Dex."
Dex is part of R.H. Donnelley, which connects businesses and consumers
through its portfolio of print and interactive marketing solutions. Small-
and medium-sized businesses look to the company's experienced team of
marketing consultants to help them grow their businesses and drive sales
leads. Consumers depend on the company's reliable, trusted, local business
content to deliver the most relevant search results when they are seeking
local goods and services. For more information, visit www.DexKnows.com and
SOURCE R.H. Donnelley
Web Site: http://www.rhd.com