Brownridge brings brand management expertise to PMC-Sierra
BURNABY, BC, September 27, 2000 -- PMC-Sierra, Inc. (NASDAQ: PMCS), a leader in broadband semiconductor communications, has named Doug Brownridge, vice president of Corporate Marketing. Brownridge, who brings 20 years experience in marketing and brand management to PMC-Sierra, will be responsible for creating and implementing the company's global communication and branding strategies.
"We're very pleased to welcome Doug to the PMC-Sierra team," said Bob Bailey, PMC-Sierra's chairman, president and CEO. "His strategic marketing expertise will further build PMC-Sierra's position as a global leader in the development of high-speed broadband solutions for global telecommunications networks," Bailey added.
Previously, Brownridge was the North American Director of Marketing for Motorola's Personal Communications Sector, based in Chicago. In this role he led Motorola's development of advertising, promotional, public relations, merchandising and extranet programs. Of note, Brownridge created and implemented a channel marketing organization to increase partnership with the top wireless service providers. He also led the development of Motorola's "Web W/O Wires" ad campaign, which won recognition as the best wireless campaign of 1999 and placed on the list of the top 10 "buzz" campaigns monitored by Ad Age Magazine.
Prior to Motorola, Brownridge was vice president of New Product Development and Product Marketing at Rogers AT&T. Brownridge led the development of value-added wireless services, including the first global implementation of a voice recognition system on a wireless network. He also led the team which pioneered Canada's first prepaid cellular concept, including the technology platform and the consumer and retail trade positioning.
Brownridge is enthusiastic about joining PMC-Sierra. "This company is a global leader in the design and architecture of leading edge solutions that provide greater speed and capacity to the broadband communication world," said Brownridge, vice president corporate marketing. "My goal is to help the PMC-Sierra team accelerate the broadband revolution by ensuring the full breadth of our solutions are top of mind with our customers."
Brownridge has also worked to market such companies as Cadbury Schweppes, where as vice president of Marketing he was responsible for the strategic positioning of their leading brands and for the company's acquisitions and new product strategy for North America. Brownridge began his extensive marketing career at Procter & Gamble, initially working on a number of global brands and then taking the helm of the company's flagship - Tide®.
Brownridge attended Trinity College at the University of Toronto. He graduated with a Bachelors of Commerce, specializing in Political Science and Economics.
About PMC-Sierra
PMC-Sierra is accelerating the broadband revolution. PMC-Sierra's extensive family of broadband communication semiconductors enables the equipment that makes up the backbone of the Internet. PMC-Sierra offers worldwide technical and sales support including a network of offices throughout North America, Europe and Asia. PMC-Sierra is publicly traded on the Nasdaq Stock Market under the symbol "PMCS". The company is included in the Nasdaq-100 Index (NDX) which contains the largest non-financial companies on the Nasdaq Stock Market. The Nasdaq-100 Index is the benchmark for the Nasdaq-100 Index Tracking Stock (Amex:QQQ).
For more information about PMC-Sierra, visit http://www.pmc-sierra.com.
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