AMD Separates From Association With Industry Group BAPCo
SUNNYVALE, CA, Jun 21, 2011 (MARKETWIRE via COMTEX) --
AMD (NYSE: AMD) today announced that it will not endorse the SYSmark
2012 Benchmark (SM2012), which is published by BAPCo (Business
Applications Performance Corporation). Along with the withdrawal of
support, AMD has resigned from the BAPCo organization.
"Technology is evolving at an incredible pace, and customers need
clear and reliable measurements to understand the expected
performance and value of their systems," said Nigel Dessau, senior
vice president and Chief Marketing Officer at AMD. "AMD does not
believe SM2012 achieves this objective. Hence AMD cannot endorse or
support SM2012 or remain part of the BAPCo consortium."
AMD will only endorse benchmarks based on real-world computing models
and software applications, and which provide useful and relevant
information. AMD believes benchmarks should be constructed to provide
unbiased results and be transparent to customers making decisions
based on those results. Currently, AMD is evaluating other
benchmarking alternatives, including encouraging the creation of an
industry consortium to establish an open benchmark to measure overall
system performance.
AMD encourages anyone wanting more details about the construction and
scoring methodology of the SM2012 benchmark to contact BAPCo. For
more details on AMD's decision to exit BAPCo, please read AMD's
Executive Blog authored by Nigel Dessau.
About AMD
AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its
groundbreaking AMD Fusion Accelerated Processing Units (APUs) that
power a wide range of computing devices. AMD's server computing
products are focused on driving industry-leading cloud computing and
virtualization environments. AMD's superior graphics technologies are
found in a variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit http://www.amd.com.
AMD, the AMD Arrow logo, and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.
Contact:
Miriam Cox
AMD Public Relations
(512) 602-6541
Email Contact
SOURCE: Advanced Micro Devices
http://www2.marketwire.com/mw/emailprcntct?id=62F4CF9D0A2E0920
