Virtual reality training offers physicians' hands-on experience with new
technologies and techniques
ST. PAUL, Minn., Mar 21, 2011 (BUSINESS WIRE) --
St. Jude Medical, Inc. (NYSE:STJ), a global medical device company,
today celebrated the grand opening of the St. Jude Medical Advanced
Technology Center Asia Pacific, located in Beijing, China. St. Jude
Medical's Vice President of Asia Pacific, Sang Yi, was joined by
Ministry of Health (MOH) officials, leading physicians from the Asia
Pacific Heart Rhythm Society (APHRS), and regional cardiologists to
inaugurate the new facility. The Advanced Technology Center demonstrates
St. Jude Medical's commitment to China and the broader Asia Pacific
region by adding a key center for education and learning.
Commenting on the opening, Mr. Yi said, "I am pleased to be in Beijing
today to celebrate the inauguration of our St. Jude Medical Advanced
Technology Center Asia Pacific. St. Jude Medical values our relationship
and business with China, and believes that our Advanced Technology
Center is an important part of a long and prosperous relationship
working with physicians throughout China and the entire Asia Pacific
region to improve the health, welfare, and quality of life of the people
The Advanced Technology Center was designed to provide physicians
throughout China and the Asia Pacific region with practical experiences
to improve the quality of therapy delivery and help enhance patient
outcomes. This training includes lectures, peer-to-peer education and
hands-on experience using virtual reality technology for the company's
diverse product portfolio in cardiology, cardiac surgery, and arrhythmia
management. The center will also be used to provide training to company
Virtual Reality Experience
The Advanced Technology Center offers a unique virtual reality
experience that allows physicians to simulate different procedures and
develop clinical skills in a controlled environment. In this risk-free
environment, physicians can bring to life previous training, experience
hands-on how they would manage complications during procedures, and
learn new advanced cardiac care techniques.
Using St. Jude Medical exclusive virtual reality simulators, physicians
can practice several different procedures in a human-size simulation.
The technology mirrors what a physician would encounter and allows them
to become familiar with both the St. Jude Medical products and best
practices aligned with the different techniques.
"To help treat patients using the latest advances in technology, ongoing
learning and training is required," said Prof. Shu Zhang, Director of
the Cardiac Arrhythmia Center and Clinical Electrophysiology Laboratory
in Beijing Fu Wai Hospital. "With interactive sessions, a virtual
reality experience, and curricula developed by many of Asia's most
preeminent scientists specializing in arrhythmia management, I believe
the training will provide physicians with a truly unique, hands-on and
enjoyable learning experience that they can't find anywhere else."
Training and Learning at St. Jude Medical Advanced
In addition to the new Beijing facility, which was established with the
kind support of the Ministry of Health and the Beijing city government,
St. Jude Medical is creating a network of Advanced Technology Centers
throughout the world. The company currently has one other Advanced
Technology Center in Brussels, Belgium, which serves primarily
physicians in Europe, Middle East, Africa, and Canada and will soon be
opening new centers in the U.S., Japan, Malaysia, and Costa Rica.
When the Beijing Advanced Technology Center is running at capacity, more
than 2,000 physicians are expected to visit each year from throughout
Asia, with the majority visiting from hospitals in China.
Educational Partnership with APHRS
The grand opening took place during an Educational Summit which
partnered St. Jude Medical with APHRS and local cardiologists to
establish a compelling educational curriculum. The summit was co-chaired
by Prof. Shu Zhang and included APHRS members from throughout Asia
Pacific. The group of leading physicians will help the Advanced
Technology Center staff to design courses that provide realistic
experiences for physicians who help heal cardiac-related illness.
"With all the new developments in the medical industry it is important
that corporations such as St. Jude Medical partner with societies,
institutions and physicians to help drive continuous learning. APHRS is
pleased to partner with St. Jude Medical to help provide a training
experience that will be beneficial to clinicians throughout Asia," said
Masayasu Hiraoka, President of APHRS.
APHRS is the first society organized in the Asia-Pacific region to
promote excellence and advancement in the diagnosis and treatment of the
patients with heart rhythm disorders.
St. Jude Medical in China
St. Jude Medical first entered the Chinese market in 1996. In the 15
years since, the China operation has grown from fewer than 10 employees
to more than 250. In addition to the new St. Jude Medical Advanced
Technology Center, the company has sales offices in Beijing, Guangzhou
and both a sales office and distribution center in Shanghai.
About St. Jude Medical
St. Jude Medical develops medical technology and services that focus on
putting more control into the hands of those who treat cardiac,
neurological and chronic pain patients worldwide. The company is
dedicated to advancing the practice of medicine by reducing risk
wherever possible and contributing to successful outcomes for every
patient. St. Jude Medical is headquartered in St. Paul, Minn. and has
four major focus areas that include: cardiac rhythm management, atrial
fibrillation, cardiovascular and neuromodulation. For more information,
please visit sjm.com.
This news release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 that involve
risks and uncertainties. Such forward-looking statements include the
expectations, plans and prospects for the Company, including potential
clinical successes, anticipated regulatory approvals and future product
launches, and projected revenues, margins, earnings and market shares.
The statements made by the Company are based upon management's current
expectations and are subject to certain risks and uncertainties that
could cause actual results to differ materially from those described in
the forward-looking statements. These risks and uncertainties include
market conditions and other factors beyond the Company's control and the
risk factors and other cautionary statements described in the Company's
filings with the SEC, including those described in the Risk Factors and
Cautionary Statements sections of the Company's Annual Report on Form
10-K for the fiscal year ended January 1, 2011. The Company does not
intend to update these statements and undertakes no duty to any person
to provide any such update under any circumstance.
SOURCE: St. Jude Medical, Inc.
St. Jude Medical, Inc.
J.C. Weigelt, Investor Relations, 651-756-4347
Marisa Bluestone, Media Relations, 651-756-6739