Latest TV Spots, Including "Age of Aquarius", "The King", "Two Tickets
To Paradise" -- and "Convoy" - Are Now Viewable in Video Format
Newest ad for priceline.com Hotels Begins Airling This Week, Featuring
William Shatner Singing "We Gotta Get Out Of This Place"
NORWALK, Conn.--(ENTERTAINMENT WIRE)--Feb. 1, 2000--
Do you hum Age of Aquarius for no apparent reason? Have you mastered the "Convoy punch" - a quick forward/back move with the right hand closed in a fist?
If the answer's yes, you've watched too many William Shatner priceline.com commercials on TV. But if you haven't seen the spots or, like most Shatner fans, can't get enough of them, here's some good news. Priceline.com is now featuring videos of its first four Shatner TV spots on the priceline.com Web site, including "Aquarius", "The King", "Two Tickets To Paradise" and, of course, "Convoy".
Priceline.com also announced today that a fifth commercial focused on priceline.com's hotel product, featuring Shatner and his back-up band covering The Animals' "We Gotta Get Out Of This Place", began airing on national TV this week. In all, the campaign will feature 10 commercials, all with Shatner covering pop tunes from the '60s and '70s.
"We're pleased to offer these videos on the Web in response to the overwhelming number of requests we've received from priceline.com customers and William Shatner's fans," said Michael McCadden, priceline.com's chief marketing officer. "We hope that these commercials will whet people's appetites for the remaining five spots. These later spots were filmed last and promise to be even more over-the-top as Bill and the band really start to improvise and have fun."
To view the videos, go to www.priceline.com homepage and click the "news and events" icon. On the next screen, a button to display the Shatner ads will appear in the upper right. The videos are offered in RealPlayer and QuickTime formats for both Apple and Windows computers.
Attention trivia buffs - yes, you probably do recognize the members of William Shatner's backup band. Look closely and you'll see Helium's Mary Timoni on keyboard, and Carrie Brownstein from Sleater-Kinney on bass. Other band members include Eric Marshall on drums, Jeff Foster and Charles Gansa on guitar, and Harold Jones on flute. The spots were filmed at the Sony studios in Manhattan under music video director Phil Morrison.
Priceline.com is the patented Internet pricing system that enables consumers to achieve significant savings for goods and services. Priceline.com takes consumer offers and then presents them to sellers who can fill as much of that guaranteed demand as they wish at price points determined by buyers.
Priceline.com's "virtual" business model allows for rapid scaling using the Internet. Because the Company electronically collects consumer demand, it can fill this demand directly with sellers or by using proprietary databases. Priceline.com does not maintain or warehouse inventories in any of its product lines.
Priceline.com's business system currently sells multiple services to customers across three product categories: Priceline Travel Services that offer leisure airline tickets, hotel rooms and rental cars; Priceline Personal Finance Services that offer home mortgages, refinancing and home equity loans, Priceline Automotive Services that lets consumers make purchase offers for new cars.
Priceline.com also licensed its business model to two privately owned companies -- Priceline WebHouse Club, which offers Name-Your-Own-Price* retail goods, beginning with groceries in the New York metro and greater Philadelphia areas, and Priceline Perfect YardSale, a local-market selling service for used household items. In return for granting licenses to the WebHouse Club and Perfect YardSale, priceline.com receives royalties and has also received warrants allowing it to purchase an equity stake in the companies under certain contingent conditions. Prior to the exercise of those warrants, the results of WebHouse Club and Perfect YardSale operations will not be included in priceline.com's financial statements.
Brian Ek, 203/299-8167
Mike Darcy, 203/299-8168
Rogers & Cowan
Christine LaMonte, 310/201-8818