New survey finds a majority of people have tried the ancient art
Forget Stimulus II – 79% think consumers would start spending
again if merchants were willing to negotiate prices
NORWALK, Conn.--(BUSINESS WIRE)--Aug. 12, 2009--
A new survey on the art of negotiating was released today, and William
Shatner is grinning from ear to ear. Mr. Shatner plays The Priceline
Negotiator, who tirelessly works to educate consumers on the art of
negotiating, and to help priceline.com (Nasdaq: PCLN) customers get the
best deals on travel.
An online survey conducted the week of July 20 by Opinion Research
Corporation sampled 1,043 consumers and found that 64% of them have
negotiated or haggled on a purchase. Men (71%) are much more likely to
haggle than women (58%). Southerners (70%) are more likely to haggle
than folks from the Northeast (55%).
The survey results were released in conjunction with today’s launch of
the new priceline rewards Visa Card - a rewards card issued with
Barclaycard that lets cardholders make a purchase, collect rewards
points and redeem accumulated points to pay for items on their credit
card. See related release at http://pcln.com/guxh.
The Opinion Research survey also found that:
When asked about the lack of consumer spending in the current economic
environment, 79% felt that consumers would be more inclined to spend
money if more merchants were willing to negotiate on purchases.
When given a list of candidates who might qualify as “the BEST
negotiator out there,”
30% of men chose themselves (15% of women chose themselves)
12% of men chose their spouse (21% of women chose their spouse)
10% chose William Shatner
9% chose President Barack Obama
When asked for the most unusual item they’d ever negotiated, responses
ranged from a belt buckle with a tarantula encased in glass, a goat, a
wooden mermaid, a body piercing, dental work, cow manure, a maid’s
uniform, pantyhose, and some items and services not mentionable in a
family news release.
About Priceline.com® Incorporated
Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com
provides online travel services in 29 languages in 78 countries in
Europe, North America, Asia, the Middle East and Africa. Included in the
priceline.com family of companies is Booking.com, a leading
international online hotel reservation service, priceline.com, a leading
U.S. online travel service for value-conscious leisure travelers, and
Agoda.com, an Asian online hotel reservation service.
Priceline.com believes that Booking.com is Europe’s largest and fastest
growing hotel reservation service, with a network of affiliated Web
sites. Booking.com operates in over 70 countries in 24 languages and
offers its customers access to over 71,000 participating hotels
In the U.S., priceline.com gives customers more ways to save on their
airline tickets, hotel rooms, rental cars, vacation packages and cruises
than any other Internet travel service. In addition to getting great
published prices, leisure travelers can narrow their searches using
priceline.com’s TripFilter advanced search technology, customize their
search activity through priceline.com’s Inside Track features, create
packages to save even more money, and take advantage of priceline.com’s
famous Name Your Own Price® service, which can deliver the lowest prices
available. Priceline.com operates the following travel websites:
Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.
Priceline.com also licenses its business model to independent licensees.
About Barclaycard US
Headquartered in Wilmington, Del., Barclaycard US creates customized,
co-branded credit card programs for some of the country’s most
successful travel, entertainment, retail and financial institutions. The
company employs 1,400 associates and was named a Top Employer in
Delaware in 2009. For more information please visit www.barclaycardus.com.
Barclaycard, part of Barclays Global and Retail Commercial Banking
division, is a leading global payment business which helps consumers,
retailers and businesses to make and accept payments flexibly, and to
access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at
the forefront of developing viable contactless and mobile payment
schemes for today and cutting edge forms of payment for the future. It
also issues credit and charge cards to corporate customers and the UK
Government. Barclaycard partners with a wide range of organizations
across the globe to offer their customers or members payment options and
In addition to the UK and US, Barclaycard operates in Europe, Africa and
the Middle and Far East.
Key facts published in February 2009:
number of UK customers: 11.9m
number of International customers: 11.8m
number of retailer/merchant relationships: 88,000
Source: Priceline.com Incorporated
Brian Ek, 203-299-8167
Kevin Sullivan, 302-255-8637
Matthew Tynan, 203-299-8487