Fifth Third Bank

Press Release

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Fifth Third Bank Earns High Scores in Customer Experience Beats Industry Average among Peer Banks
Cincinnati - Fifth Third Bank (Nasdaq: FITB) earned high scores for customer experience in Forrester Research, Inc.'s January 2012 report, The Customer Experience Index, 2012. With a ranking of 77, Fifth Third beat the industry average and was tied for second among named banks - and was one of only two named banks to receive a "Good" rating by Forrester.

"We are pleased that we continue to be recognized as one of the industry leaders in customer experience," said Todd Clossin, executive vice president and chief administrative officer for Fifth Third Bancorp. "Having our progress validated by independent research is a strong affirmation." Clossin added that the Bank's new brand tagline - The curious bank - is all about listening to customers. "Curiosity is centered on listening to our customers' needs and then exceeding their expectations."

The Forrester report, which was conducted last fall, is based on a survey of more than 7,000 U.S. consumers. A total of 160 brands were rated across 13 industries, including financial services. The Customer Experience Index was calculated based on consumer responses about how well each company meets their needs, and how easy and enjoyable it is to do business with them.

Fifth Third Bank continues to be recognized not only for customer experience but employee engagement as well. Recently, Fifth Third Bank was recognized with the Gallup Great Workplace award. Fifth Third was one of only 29 companies across the globe to receive this recognition.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $117 billion in assets and operates 15 affiliates with 1,316 full-service Banking Centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,416 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2011, had $282 billion in assets under care, of which it managed $24 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.

CONTACT:
Debra DeCourcy, APR
(513) 534-4153