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Fifth Third Press Release

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Fifth Third Bank Announces Changes In Management Responsibilities

Cincinnati  -- Fifth Third Bancorp (Nasdaq: FITB) today announced several changes to  executive roles and responsibilities.

Beginning today, through the end of the year, Mary  Tuuk, executive vice president and current Chief Risk Officer, will be  transitioning from that role to a business management role as the market  president of Fifth Third Bank (Western Michigan). Bruce Lee, executive vice president,  will become Chief Credit Officer for the Bancorp and will assume responsibility  for Commercial and Consumer Credit, which were formerly part of Enterprise Risk  Management. He will retain his oversight of the Special Assets Group. Paul  Reynolds, executive vice president and Chief Administrative Officer, will  transition to Chief Risk Officer. He will also continue to oversee the  company’s Legal, Fair Lending and Community Reinvestment, Mergers &  Acquisitions Integration, and Government Affairs functions.

About these changes, Kevin Kabat, president and  chief executive officer, said “Mary Tuuk has played a paramount role in guiding  our Company through the credit and risk challenges experienced during the  crisis, and I want to thank her and her team for the critical contributions  they have made to position our company with a strong risk framework and  culture. Mary has always had a deep desire to broaden her expertise to include  P&L leadership, and I believe taking on this leadership position in one of  our largest markets will be a significant benefit to Fifth Third.

  Bruce Lee has provided tremendous leadership since  joining Fifth Third in 2001 and has been instrumental in building the Special  Assets workout function for the Bancorp during the crisis. I have every  confidence that Bruce will bring the same level of leadership to his expanded  role.

And, during his 21-year tenure with Fifth Third,  Paul Reynolds has extensive experience in executive management, especially in  legal, legislative and regulatory affairs which uniquely positions him to  provide leadership in his expanded role.”

Each of these executives has played a critical role  in making Fifth Third a better company, and we believe these changes allow us  to capitalize further upon our strengths and position us for continued  success.”


Fifth Third Bancorp is a  diversified financial services company headquartered in Cincinnati, Ohio. As of  September 30, 2011, the Company had $115 billion in assets and operated 15 affiliates  with 1,314 full-service Banking Centers, including 103 Bank Mart® locations  open seven days a week inside select grocery stores and 2,437 ATMs in Ohio,  Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia,  Pennsylvania, Missouri, Georgia and North Carolina. Fifth  Third operates four main businesses: Commercial Banking, Branch Banking,  Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest  in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth  Third is among the largest money managers in the Midwest and, as of September 30,  2011, had $273 billion in assets under care, of which it managed $23 billion  for individuals, corporations and not-for-profit organizations. Investor  information and press  releases can be viewed at  Fifth Third’s common stock is traded on the NASDAQ® National Global Select  Market under the symbol “FITB.”

Forward-Looking  Statements

This  news release contains statements that we believe are “forward-looking  statements” within the meaning of Section 27A of the Securities Act of  1933, as amended, and Rule 175 promulgated thereunder, and Section 21E of  the Securities Exchange Act of 1934, as amended, and Rule 3b-6 promulgated  thereunder. These statements relate to our financial condition, results of  operations, plans, objectives, future performance or business. They usually can  be identified by the use of forward-looking language such as “will likely  result,” “may,” “are expected to,” “is anticipated,” “estimate,” “forecast,”  “projected,” “intends to,” or may include other similar words or phrases such  as “believes,” “plans,” “trend,” “objective,” “continue,” “remain,” or similar  expressions, or future or conditional verbs such as “will,” “would,” “should,”  “could,” “might,” “can,” or similar verbs. You should not place undue reliance  on these statements, as they are subject to risks and uncertainties, including  but not limited to the risk factors set forth in our most recent Annual Report  on Form 10-K. When considering these forward-looking statements, you should  keep in mind these risks and uncertainties, as well as any cautionary  statements we may make. Moreover, you should treat these statements as speaking  only as of the date they are made and based only on information then actually  known to us.

There  are a number of important factors that could cause future results to differ  materially from historical performance and these forward-looking statements.  Factors that might cause such a difference include, but are not limited to:  (1) general economic conditions and weakening in the economy, specifically  the real estate market, either nationally or in the states in which Fifth  Third, one or more acquired entities and/or the combined company do business,  are less favorable than expected; (2) deteriorating credit quality;  (3) political developments, wars or other hostilities may disrupt or  increase volatility in securities markets or other economic conditions;  (4) changes in the interest rate environment reduce interest margins;  (5) prepayment speeds, loan origination and sale volumes, charge-offs and  loan loss provisions; (6) Fifth Third’s ability to maintain required  capital levels and adequate sources of funding and liquidity;  (7) maintaining capital requirements may limit Fifth Third’s operations and  potential growth; (8) changes and trends in capital markets;  (9) problems encountered by larger or similar financial institutions may  adversely affect the banking industry and/or Fifth Third; (10) competitive  pressures among depository institutions increase significantly;  (11) effects of critical accounting policies and judgments;  (12) changes in accounting policies or procedures as may be required by  the Financial Accounting Standards Board (FASB) or other regulatory agencies;  (13) legislative or regulatory changes or actions, or significant  litigation, adversely affect Fifth Third, one or more acquired entities and/or  the combined company or the businesses in which Fifth Third, one or more  acquired entities and/or the combined company are engaged, including the Dodd-Frank  Wall Street Reform and Consumer Protection Act; (14) ability to maintain  favorable ratings from rating agencies; (15) fluctuation of Fifth Third’s  stock price; (16) ability to attract and retain key personnel;  (17) ability to receive dividends from its subsidiaries;  (18) potentially dilutive effect of future acquisitions on current  shareholders’ ownership of Fifth Third; (19) effects of accounting or  financial results of one or more acquired entities; (20) difficulties in  separating Vantiv, LLC, formerly Fifth Third Processing Solutions from Fifth  Third; (21) loss of income from any sale or potential sale of businesses  that could have an adverse effect on Fifth Third’s earnings and future growth;  (22) ability to secure confidential information through the use of  computer systems and telecommunications networks; and (23) the impact of  reputational risk created by these developments on such matters as business  generation and retention, funding and liquidity.

You  should refer to our periodic and current reports filed with the Securities and  Exchange Commission, or “SEC,” for further information on other factors, which  could cause actual results to be significantly different from those expressed  or implied by these forward-looking statements.

Jim Eglseder (Investors)
(513) 534-8424
Rich Rosen, CFA (Investors)
(513) 534-3307
Debra DeCourcy, APR (Media)
(513) 534-4153