Integration of Yellow and Roadway remains ahead of schedule
- New YRC brand name built on distinguished heritage of Yellow Transportation
- Customer benefits of integration include 21,000 more direct service points
OVERLAND PARK, Kan., Jan. 23 /PRNewswire-FirstCall/ -- YRC Worldwide Inc.
(Nasdaq: YRCW) announced today that YRC is the new brand name for the combined
Yellow Transportation and Roadway network. The company also confirmed that YRC
is ahead of schedule to successfully integrate its national networks by early
"With more than 160 combined years of moving big shipments and 38,000
transportation professionals, YRC represents the most collective expertise in
the industry," said Bill Zollars, chairman, president and CEO of YRC
Worldwide. "More customers rely on YRC for large shipments than any other
provider, and one integrated network allows for even greater coverage and
shipment density. By integrating Roadway and Yellow, we gain efficiencies and
capabilities that position us to support our customers now and as the economy
New brand name and visual identity for Yellow and Roadway
"Back in the 1920s and '30s, Yellow and Roadway established themselves as
innovators, the companies that led the developing transportation industry,"
said Greg Reid, executive vice president and chief marketing officer for YRC
Worldwide. "Today, that reputation for innovative excellence and heavyweight
expertise carries forward with the new brand name. YRC expresses the combined
strength of Yellow and Roadway, and represents our integration of networks,
services and capabilities."
"The visual identity for YRC features the highly recognized and trusted
orange of Yellow and blue of Roadway," said Reid. "Customers will still see
the familiar Roadway and Yellow marks as we transition branding elements, but
they'll soon be able to identify with YRC through customer service, sales and
Reid says a new customer Web site will debut soon. Roadway.com and
My.Roadway.com customers will automatically be directed to yrc.com in early
February, and MyYellow customers will be directed to the site beginning in
The YRC logo can be downloaded at:
Since October 2008, around 80 shared service centers have been opened to
manage the combined YRC network; these serve as a single interface for Roadway
and Yellow customers. Upon completion, the combined network will boast around
450 YRC service centers - nearly 100 more service centers than the individual
Roadway and Yellow networks. In major metropolitan areas around the country,
the nearest YRC facility will be 20 percent closer to customers, enabling
quicker pick-ups and deliveries, increased flexibility and reduced emissions.
As a part of the integration process, YRC also has added more than 21,000
new direct service points. The result is the ability to serve more communities
and provide customers with improved transit times and additional access to
"Our customers are reacting very positively to the integration," said
Zollars. "We're delivering and will continue to deliver on our promise to
provide them with simple, flexible shipping solutions, prompt pick-ups and
greater service quality."
About YRC Worldwide
YRC Worldwide Inc., a Fortune 500 company and one of the largest
transportation service providers in the world, is the holding company for a
portfolio of successful brands including YRC, Reimer Express, YRC Logistics,
New Penn, Holland, Reddaway and Glen Moore. Building on the strength of its
heritage brands, Yellow Transportation and Roadway, the enterprise provides
global transportation services, transportation management solutions and
logistics management. The portfolio of brands represents a comprehensive array
of services for the shipment of industrial, commercial and retail goods
domestically and internationally. Headquartered in Overland Park, Kansas, YRC
Worldwide employs approximately 55,000 people.
SOURCE: YRC Worldwide Inc.
CONTACT: Suzanne Dawson , Linden Alschuler & Kaplan Public Relations,
Web site: http://www.yrcw.com