Announces Key Digital Leadership Hires to Further Drive Global
Strategy and Long Term Vision of its Brands
PARAMUS, N.J.--(BUSINESS WIRE)--Mar. 7, 2018--
Movado Group, Inc. (NYSE:MOV) today announced two key leadership
appointments to further drive the Company’s digital growth, consumer
connections, global strategy and long-term vision of the company. Both
hires are effective immediately.
Behzad Soltani joins the Company as Chief Digital Officer from Boxed and
Keurig. Mr. Soltani will be responsible for developing Movado Group’s
Digital Center of Excellence by elevating the digital experience
globally across all digital platforms, through innovative technologies
and consumer-facing initiatives. Mr. Soltani will report to Efraim
Grinberg, Chairman and Chief Executive Officer.
Michelle Barna-Stern joins the Company as Vice President of Social Media
from 360i. Ms. Barna-Stern will be responsible for growing Movado
Group’s digital footprint and increasing the Company’s authentic
communication with consumers around the world through an increased
presence in strategic social media and digital marketing platforms. Ms.
Barna-Stern will report to Chief Marketing Officer, Mary Leach.
Mr. Grinberg commented, “Connecting with our consumers digitally is one
of our top priorities as we invest in building our Digital Center of
Excellence and execution of digital initiatives that support our global
brands. We are committed to adding the senior talent needed to elevate
our digital capabilities and social connections and are thrilled to
welcome Behzad and Michelle, both proven and innovative leaders.”
Mr. Soltani is an innovative ecommerce and retail executive with
extensive experience in driving business growth through digital and
consumer-focused initiatives. He most recently served as Vice President
and General Manager of B2B at Boxed, where he was responsible for
setting strategic vision and operational execution of all critical
business functions. Mr. Soltani also served as Vice President and
General Manager at Keurig, where he was responsible for transforming the
Company’s ecommerce business and credited with improving overall
customer experience online. Prior to Keurig, Mr. Soltani held senior
roles at leading companies such as Staples and FedEx Office.
Ms. Barna-Stern is a proven leader with more than 13 years of experience
in driving innovation, business development and agency growth within the
digital media and communications industry. Ms. Barna-Stern most recently
served as Vice President of Social Marketing at 360i, where she oversaw
the social media department responsible for social strategy, social
media crisis communication, content creation, community management and
quality and efficiency across leading clients such as Oreo, Nestle,
Pernod Ricard and Subway to drive business and marketing objectives.
Prior to 360i, Ms. Barna-Stern held various social media and content
management positions of increasing responsibility at agencies such as
Blue State Digital, Deep Focus, and Venda.
About Movado Group, Inc.
Movado Group, Inc. designs, sources, and distributes MOVADO®, OLIVIA
BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, JUICY
COUTURE®, LACOSTE®, SCUDERIA FERRARI®, REBECCA MINKOFF® and URI MINKOFF®
watches worldwide, and operates Movado company stores in the United
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Source: Movado Group, Inc.
Rachel Schacter/Allison Malkin,
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