| Date | Title | | | 11/06/09 | Kate Gutman Named VP, Global Digital Revenue for RDA|
PLEASANTVILLE, NY, November 6, 2009 – The Reader’s Digest Association, Inc. today named Kate Gutman as Vice President, Global Digital Revenue in the company’s new Global Marketing department, under which Consumer Marketing and RDA Interactive teams roll up globally. She will report to Amy J. Radin, Senior Vice President and Global Chief Marketing Officer, who made the announcement.
Gutman’s title is new, although in her focus she succeeds Jonathan Hills, who recently was... |
|  | | 11/06/09 | RDA Announces New Global Marketing Organization| PLEASANTVILLE, NY, November 6, 2009 – The Reader’s Digest Association, Inc. today announced a new Global Marketing organization as part of RDA’s initiative to accelerate its business transformation as it prepares to emerge from pre-arranged Chapter 11 bankruptcy protection early in 2010. The announcement was made by Amy J. Radin, Senior Vice President and Global Chief Marketing Officer.
Among a number of assignments in a global realignment of the marketing function, Radin announce... |
| | | 09/21/09 | READER'S DIGEST LAUNCHES NEW GLOBAL WEB PLATFORM IN 40-PLUS COUNTRIES; CHINA LAUNCHES THIS WEEK| Content-rich Online Destination Sites Offer Consistent Design With Flexibility
To Create Local User Experience Across Many Cultures
New York, September 21, 2009 — The Reader's Digest Association is launching a major new global initiative to bring its flagship iconic brand into the international digital arena, it was announced today by Eva Dillon, President, Reader's Digest Community. The company is rolling out a new Global Web Platform in over 40 international markets including China ... |
| | | 09/17/09 | Reader’s Digest Association Announces New Appointments for Lora Gier, Renee Jordan and Amber Dunn In the Newly Formed U.S. Affinities| New Affinity Will Accelerate Growth and Efficiency Across
Advertising Sales and Digital Development Areas
New York, NY. September 17, 2009 – The Reader’s Digest Association, Inc. today announced expanded roles for Lora Gier, Renee Jordan and Amber Dunn in the newly formed U.S. Affinities under the leadership of Suzanne Grimes, President.
In her new position as Vice President/Publisher of the Taste of Home and Home & Garden Media Group, Lora Gier will now oversee the Home & Garden Me... |
| | | 09/16/09 | Jonathan Hills Named General Manager of Readersdigest.com| PLEASANTVILLE, N.Y., September 16, 2009 – Eva Dillon, President of Reader's Digest Community, announced that Jonathan Hills, Director, Digital Programs of RDAi, has been named General Manager of readersdigest.com, effective immediately.
“Jonathan has made a significant contribution to the company through his leadership of the global RDAi web platform,” Dillon said. “We are confident that he will play a similarly vital role in growing the company’s flagship brand online.”
Hills has also be... |
| | | 09/15/09 | Allrecipes.qc.ca launches in Québec | #1 Online Food Community Now Live in French
Montreal, September 15, 2009 - Capitalizing on the success of Allrecipes.com as the #1 food site in Canada, Reader’s Digest Canada is pleased to announce the launch of the French-Canadian version Allrecipes.qc.ca. The new site features localized content, language and measurements, and enables home cooks in Québec to connect, share and be inspired in an authentic, trusted and dynamic community with unique social media features.
The launch follow... |
| | | 09/14/09 | RDA Announces New Organization for U.S. Businesses| Suzanne Grimes to Head ‘US Affinities’
Alyce Alston to Head ‘Emerging Businesses’
Eva Dillon Continues to Head ‘Reader’s Digest Community’
PLEASANTVILLE, NY – September 14, 2009 – The Reader’s Digest Association, Inc. (RDA), today announced a series of changes to its United States business organization designed to accelerate growth and efficiency. Suzanne Grimes, currently President, Food & Entertaining, was named President of a new division called “U.S. Affinities” that ... |
| | | 09/02/09 | Moody's Gives Ba1 Rating to RDA's DIP Financing |
PLEASANTVILLE, NY, September 2, 2009 – Moody’s Investors Service tonight assigned a Ba1 rating to The Reader’s Digest Association, Inc.’s $150 million Debtor-in-Possession term loan facility provided by lenders as part of RDA’s planned restructuring to reduce debt and financially strengthen the company for the future.
Tom Williams, Senior Vice President and Chief Financial Officer for RDA, said the rating for the DIP facility was nine steps higher than Moody’s most recent rating for... |
| | | 08/31/09 | Reader’s Digest Canada Announces Advertising Revenues Up 1%| With innovative partnerships, great new publications and successful websites and magazines, the Reader’s Digest Canadian Operation
is one of the leading multi-platform multi-brand media organizations in the country.
Results posted on Masthead recently reveal that Reader’s Digest has retained its position as number 3 in Canada and Best Health, the one-year-old publication, was featured on Masthead’s list of the top ten almost made-its. Advertising revenues for all the magazines and website... |
| | | 08/24/09 | READER’S DIGEST ASSOCIATION FILES FOR VOLUNTARY PRE-ARRANGED CHAPTER 11 AS PART OF PREVIOUSLY ANNOUNCED RESTRUCTURING PLAN| DA’s Non-U.S. Operations are not Part of Filing
Company Secures $150 Million New Money DIP Financing Facility
That is Convertible to Exit Financing upon Emergence
PLEASANTVILLE, N.Y., August 24, 2009 – The Reader's Digest Association, Inc. (RDA), a global multi-brand media and marketing company, today announced it has filed voluntary pre-arranged petitions under Chapter 11 of the United State Bankruptcy Code, as part of the company’s previously announced restructuring plan. Prior to the f... |
| | | 08/20/09 | READER’S DIGEST ASSOCIATION ANNOUNCES NEARLY 80 PERCENT OF SECURED LENDERS AGREE TO SUPPORT DEBT-FOR-EQUITY RESTRUCTURING PLAN| PLEASANTVILLE, N.Y., August 20, 2009 – The Reader's Digest Association, Inc. (RDA) today announced that nearly 80 percent of its senior secured lenders have signed on to an agreement in principle for a restructuring plan to significantly reduce its debt burden and strengthen the company financially for the future. As announced on August 17, 2009, the restructuring agreement provides that the company’s senior secured lenders will exchange a substantial portion of the company’s $1.6 billion in ... |
| | | 08/17/09 | RDA Reaches Agreement in Principle with lenders to Significantly Reduce Debt | READER’S DIGEST ASSOCIATION REACHES AGREEMENT IN PRINCIPLE WITH LENDERS TO SIGNIFICANTLY REDUCE ITS DEBT FROM
$2.2 BILLION TO $550 MILLION;
Debt-for-Equity Restructuring Plan is Supported by a Majority of Secured Lenders;
RDA to Use 30-day ‘Grace Period’ on $27 Million Notes Payment to Seek Consensus with Additional Lenders and Stakeholders;
RDA Expects to Implement through Pre-Arranged Chapter 11 Process, Obtains Commitment for $150 Million New Money DIP Financing Facility Co... |
| | | 08/05/09 | Dawn Zier Named President & CEO of Direct Holdings| PLEASANTVILLE, N.Y., August 5, 2009 – Dawn Zier has been named President and CEO of Direct Holdings in addition to her continuing responsibilities as President of Global Consumer Marketing at The Reader’s Digest Association, Inc. (RDA), it was announced today by Mary Berner, President and CEO of RDA. Direct Holdings, based in Fairfax, Virginia, is a marketer of music, videos, DVDs and books worldwide and is licensed to market products under the Time Life brand.
In the Direct Holdings role, Z... |
| | | 07/21/09 | ALLRECIPES.COM Stirs Up Success; Site Traffic and AD Revenues Turn Up Heat at World's #1 Food Site| Top Online Food Community Expands in US and Launches in International Markets
Seattle (July 21, 2009) — Allrecipes.com, the world’s #1 food site, today announced year-end results for its fiscal year ending June 30, highlighted by 40 percent year-over-year ad revenue growth, and a nearly 50 percent increase in site visits, which in turn drove a more than 60 percent increase in user-generated content (comScore Media Metrix, Nielsen/NetRatings, June 2009). The food-focused social media site, w... |
| | | 06/18/09 | RDA Appoints Amy Radin Chief Marketing Officer| NEW YORK, NY, June 18, 2009 – The Reader’s Digest Association, Inc. has named Amy J. Radin as Senior Vice President and Chief Marketing Officer, with responsibility to help drive growth by aligning all aspects of RDA’s global marketing – including digital, research and customer care – to accelerate the company’s vision to create the world’s largest multi-platform communities based around branded content. The announcement was made today by Mary Berner, President and Chief Executive Officer. Ra... |
| | | 05/04/09 | Reader's Digest Wins Coveted ASME National Magazine Award for General Excellence| May 4, 2009 -- Reader's Digest won big last night taking home the National Magazine Award in the category of General Excellence for magazines with over 2 million circulation. A roar went up in the crowd as VP and RD Editor in Chief Peggy Northrop graced the stage at the Rose Theater in Lincoln Center to accept the award. The award is presented by the American Society of Magazine Editors to magazines "that consistently demonstrate superior execution of editorial objectives; innovative edi... |
| | | 05/04/09 | US Selecciones to Close| NEW YORK, NY, May 4, 2009 – The U.S. edition of Selecciones magazine will close after the June issue, it was announced today by The Reader’s Digest Association, Inc. (RDA), its publisher. Eva Dillon, President of Reader’s Digest Community, said the company had determined that the edition no longer is a viable long-term business.
“Reader's Digest Community is committed to growth, and this move allows us to commit our resources to new opportunities that will have potential for the most suc... |
| | | 05/04/09 | Purpose Driven Connection's Second Issue is on Newsstands| ‘Feral Child’ Pulitzer Prize Article, US Airways Flight 1549 Survivor Story Provide Journalistic Reading
May 4, 2009 – The Spring issue of Purpose Driven Connection magazine, developed through a collaborative partnership between Dr. Rick Warren and The Reader’s Digest Association, Inc., hits newsstands today, offering award-winning content. Included is the magazine exclusive of the Pulitzer Prize winning article, “Rebirth of a Feral Child.”
“This second issue of Purpose Driven... |
| | | 02/17/09 | RDA Launches Fresh Home, New Kind of Home Magazine| -New Title to Target Young Homeowners, Women and Couples; On Newsstands February 27th-
First magazine to capitalize on changing DIY home trends that accounted for more than 73% of home projects in 2008
February 17, 2009 – Fresh Home, a new home improvement magazine from Reader’s Digest Association’s Home & Garden Group, officially launches on newsstands on February 27th. Fresh Home, a bright, energetic lifestyle magazine that approaches do-it-yourself with equal measures of fun and practica... |
| | | 02/09/09 | Lara Bashkoff Named President, Global RDA Interactive for the Reader's Digest Association, Inc.| PLEASANTVILLE, N.Y., February 2, 2009 — Lara Bashkoff has been promoted to President, Global RDA Interactive (RDAi), responsible for all digital activities for The Reader’s Digest Association, Inc. The announcement was made today by Mary Berner, RDA’s President and Chief Executive Officer. Bashkoff, who will report to Berner and serve on the company’s Executive Committee, will lead RDA’s efforts to expand digital media and marketing globally including e-commerce and other revenue-generating in... |
| | | 02/02/09 | Thomas A. Williams is the Chief Financial Officer of the Reader's Digest Association, Inc.| PLEASANTVILLE, N.Y., February 2, 2009 – Effective today, Thomas A. Williams assumes the position of Senior Vice President and Chief Financial Officer of The Reader’s Digest Association, Inc. The appointment had been announced in November by Mary Berner, President and Chief Executive Officer. Williams reports to Berner and serves on the company’s Executive Committee.
Williams comes to RDA from Affinion Group, Inc., of Norwalk, Conn., where he served as Executive Vice President & Chief Financi... |
| | | 01/28/09 | RDA Economic ‘Recession Plan’ to Included Job Eliminations| PLEASANTVILLE, NY, January 28, 2009 – The Reader’s Digest Association, Inc., citing a drop in consumer spending and magazine advertising in most markets in which it operates, today informed its employees that it will adopt a global “Recession Plan” to strengthen its financial performance in the current economy including a planned reduction of approximately 8 percent of its current global workforce.
Mary Berner, President and CEO, said RDA is making these moves to strengthen the company’s finan... |
| | | 01/26/09 | Purpose Driven Connection Magazine Hits National Newsstands With Timely Content:| Life-Changing Stories, Expert Insights and Practical Tools Connect and Equip Readers for Spiritual, Emotional and Relational Growth During Tough Times
PLEASANTVILLE, NY, January 26, 2009 – Purpose Driven Connection (PDC), a personal growth network of multimedia resources produced through a creative collaboration between The Reader’s Digest Association, Inc. (RDA) and Dr. Rick Warren, pastor of Saddleback Church in Southern California and author of the worldwide bestselling book, “The Purpose ... |
| |
|
