PLEASANTVILLE, N.Y., September 16, 2009 – Eva Dillon, President of Reader's Digest Community, announced that Jonathan Hills, Director, Digital Programs of RDAi, has been named General Manager of readersdigest.com, effective immediately.

“Jonathan has made a significant contribution to the company through his leadership of the global RDAi web platform,” Dillon said. “We are confident that he will play a similarly vital role in growing the company’s flagship brand online.”

Hills has also been serving as Acting GM for readersdigest.com since January 2009 and during that time the site has posted record-breaking traffic and revenue. Unique visitors were up 82 percent to 2.5 million and total page views climbed 102 percent to 12 million versus last year. Digital advertising revenues are up by over 60 percent with more than 40 new advertisers, which include brands such as Proctor & Gamble, Campbell’s, Unilever and Frito Lay.

Prior to joining Reader’s Digest Association, Hills served as Director of Digital Solutions for World Archipelago Inc. (WAI), a London-based digital agency that specializes in location based applications and online games. Previously, Hills served as Manager, Interactive at A&E Television Networks where he led the company's flagship History.com.

Hills succeeds Stephen Schwartz, who left the company to become chief digital officer of rollingstone.com at Wenner Media.

Hills has a B.A. degree in Political Science from De Montfort University in Leicester, UK.

Reader’s Digest Association is a global multi-brand media and marketing company that educates, entertains, and connects audiences around the world. The company builds multiplatform communities based on branded content. With offices in 44 countries, it markets books, magazines, and music, video, and educational products reaching a customer base of 130 million and sold in 78 countries. It publishes 94 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 22 million unique visitors per month, and sells approximately 40 million books, music, and video products across the world every year. Its global headquarters are in Pleasantville, New York.

Contact: Andrea Kaplan, (917) 836-2741, andrea_kaplan@rd.com