PLEASANTVILLE, N.Y., August 5, 2009 – Dawn Zier has been named President and CEO of Direct Holdings in addition to her continuing responsibilities as President of Global Consumer Marketing at The Reader’s Digest Association, Inc. (RDA), it was announced today by Mary Berner, President and CEO of RDA. Direct Holdings, based in Fairfax, Virginia, is a marketer of music, videos, DVDs and books worldwide and is licensed to market products under the Time Life brand.
In the Direct Holdings role, Zier succeeds Michael Brennan, who is President, RD Europe, based in London, and he continues in that position.
RDA is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. With offices in 44 countries, it markets books, magazines, and music, video and educational products reaching a customer base of 130 million in 78 countries. It publishes 94 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 22 million unique visitors per month, and sells approximately 40 million books, music and video products across the world each year. Global headquarters are in Pleasantville, New York.
William Adler, (914) 244-7585