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ABOUT RDA

The Reader’s Digest Association Inc. is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. The company uses its editorial and content-delivery skills to serve communities of customers. With offices in 45 countries, it markets books, magazines, music, video and educational products reaching 130 million households in 79 countries. It publishes 92 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded Web sites generating 18 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year.

The company is organized in the United States around consumer affinity interests: RD Community, Food & Entertaining, Home & Garden, and Health & Wellness. It publishes eight U.S. magazines with circulations of at least 1 million including Reader’s Digest, Every Day with Rachael Ray, and Taste of Home. RDA is targeting growth by creating multi-platform communities based on branded content. The company recently expanded Allrecipes.com, the leading U.S. website for home cooks, by launching the site in the United Kingdom and Ireland, Australia and New Zealand, France and Germany. Other recent launches include new publishing businesses in North America, Asia Pacific and Europe. In 2009 the company announced the launch of Purpose Driven Connection, a magazine, DVD and Web platform offered in partnership with Pastor Rick Warren, as well as several other magazine introductions.

DeWitt and Lila Wallace published their first issue of Reader's Digest in 1922. They sold the magazine by mail and priced it at 25¢. Working out of their Greenwich Village apartment, the Wallaces edited the magazine and printed 5,000 copies. In the inaugural issue, they offered articles of "enduring value and interest." They viewed Reader's Digest as a tool to help people make sense of a fast-increasing flow of information, and to help them simplify their lives. Today the magazine continues to play that special role, and to be the one place where families – regardless of culture or where they live in the world – can find inspiring editorial that always reflects solid family values.

Common stock of The Reader's Digest Association, Inc. was first offered on the New York Stock Exchange in 1990. On March 3, 2007, an investor group led by Ripplewood Holdings L.L.C. completed a transaction resulting in the acquisition of RDA and a return to private ownership. Two other companies in Ripplewood's portfolio, WRC Media and Direct Holdings Co., were brought into RDA in the transaction. Mary Berner was named President and CEO.

MARY BERNER, PRESIDENT AND CHIEF EXECUTIVE OFFICER

Mary Berner has served as the company's President and CEO since March 3, 2007. Since then she has been leading the company in a far-ranging global program of transformation that focuses on building for long-term growth, changing the culture to become a performance-driven organization, and significantly reducing costs through business redesign. Berner has broad experience in all aspects of the publishing industry. She led Fairchild Publications, Inc. from 1999 to 2006, first as President and CEO, and then as President of Fairchild and an officer of Condé Nast when Fairchild became a division of Condé Nast Publications, Inc. Berner led the company to unprecedented financial growth and doubled its portfolio of magazines and businesses, leading to Advertising Age naming her “Publishing Executive of the Year” in 2004.

Earlier, Berner was Publisher of Glamour, the world’s largest and most profitable beauty and fashion magazine, for four years. In December 1997, she was named a Vice President at Condé Nast Publications, Glamour’s publisher. That year, Glamour achieved its best financial performance in eight years and its biggest year-over-year gains in 20 years, and she was named Condé Nast “Publisher of the Year.”

In 1989, she joined TV Guide (at that time the largest circulation U.S. magazine) as Advertising Director and in 1994 was named Senior Vice President and Publisher. During her tenure, Berner earned the magazine a place on Adweek’s 1993 and 1994 “Hot List.” Prior to joining TV Guide, Berner served as Publisher of Success magazine and before that was a divisional manager at Working Woman magazine.

Berner serves on the board of Partnership for a Drug-Free America and is on the board of directors of the Magazine Publishers of America. She started a fundraising and mentoring program for St. Pius V High School, a private school for girls located in Harlem and the South Bronx.

Berner holds a B.A. from the College of the Holy Cross in Worcester, MA. She lives in Manhattan with her husband and four children.