FALLS CHURCH, Va., April 17 /PRNewswire/ -- Capital One Financial Corporation (NYSE: COF) has been named this year's "Card Marketer of the Year" by Card Marketing, a news magazine for card marketing professionals.

Card Marketing recognized Capital One for its leadership in intelligent marketing and also singled out the company for its innovative, new products.

"Being named Card Marketing's 'Card Marketer of the Year' is a true testament to the hard work and dedication of Capital One's marketing team," said Peter Schnall, Senior Vice President of Marketing and Analysis. "We have developed the ability to bring the right product to the right customer at the right time at the right price. Our team has worked very hard to bring innovative, value-added products to our growing number of customers."

Card Marketing's "Card Marketer of the Year" award is given to companies that exemplify a high level of creative and innovative marketing strategies, as well as those companies who carefully manage the growth resulting from their marketing.

Headquartered in Falls Church, Virginia, Capital One Financial Corporation (www.CapitalOne.com) is a holding company whose principal subsidiaries, Capital One Bank and Capital One, F.S.B., offer consumer lending products. Capital One's subsidiaries collectively had 25.3 million accounts and $20.3 billion in managed loans outstanding as of March 31, 2000. Capital One is one of the major financial service providers on the Internet, with on-line account decisioning, real-time account numbering, on-line retail deposits and a growing number of customers serviced on-line. Capital One is a FORTUNE 500 company. Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 500 index. Capital One was also ranked by Business Week as one of the Top 50 Best Performers of the Standard & Poor's 500 companies index from March 1, 1999 to March 1, 2000 (March 27 issue). SOURCE Capital One Financial Corporation

CONTACT: Diana Don of Capital One Financial Corp, 703-289-6815 or Diana.Don@CapitalOne.com/