Brand is First to Simultaneously Integrate Across Three Zynga
Platforms with Presence on the Farm, the Trail and in the City
MCLEAN, Va., Sep 20, 2011 (BUSINESS WIRE) --
Capital One Financial Corporation (NYSE: COF) and Zynga today launched a
major three-game promotion, marking the first time a brand has
simultaneously engaged across multiple Zynga studios. Starting today, CityVille
players will be able to place the very first branded Capital One Bank in
their city. FarmVille and The Pioneer Trail players will
be able to interact with the goat from Capital One's commercials, which
is being introduced in both games as one of many in-game incentives.
Each in-game promotion delivers a unique Capital One experience and
directs players to Capital One's Facebook page (www.facebook.com/capitalone)
to learn more about exclusive items.
"The explosion of social gaming offers a great way to engage consumers
with our Brand," said Jack Forestell, Executive Vice President of
Digital Strategy at Capital One. "Re-teaming with Zynga allows us to
build on our previous success with FarmVille and branch out to CityVille
and The Pioneer Trail. It is a natural next step and offers a
unique way to feature the Capital One Goat character that is growing in
popularity and generating support in social channels."
Through the Capital One promotion, players now have the opportunity to
place the first branded bank in CityVille. Placing a Capital One
bank in the game yields a bonus decorative item, energy, experience
points, and big payouts for CityVille players.
At the same time, FarmVille players who visit and participate in
Capital One's farm will receive a limited edition - and breedable -
Capital One Goat, which is of high value given Farmville's recent
introduction of "animal mastery" and forthcoming "animal breeding pens."
Players can also get free "animal grow" courtesy of Capital One to make
their animals instantly ready for harvest.
Meanwhile on The Pioneer Trail, players will participate in a
Capital One branded quest that assists the Capital One Goat in finding
his lost band mates. Players can earn branded quest rewards, including a
limited edition Capital One goat which will be a permanent in-game item.
"We look for iconic brands that enhance the in-game experience and
deliver value to our players, and Capital One is a brand that many of
our players know, recognize, and use every day," said Jeff Karp, Chief
Marketing and revenue Officer at Zynga. "This marks the first time a
company is offering in-game brand engagements across multiple Zynga
studios at the same time, and adding Capital One retail banks to CityVille
is a great fit."
For more information, visit www.facebook.com/capitalone.
About Capital One
Capital One Financial Corporation (www.capitalone.com)
is a financial holding company whose subsidiaries, which include Capital
One, N.A. and Capital One Bank (USA), N. A., had $126.1 billion in
deposits and $199.8 billion in total assets outstanding as of June 30,
2011. Headquartered in McLean, Virginia, Capital One offers a broad
spectrum of financial products and services to consumers, small
businesses and commercial clients. Capital One, N.A. has approximately
1,000 branch locations primarily in New York, New Jersey, Texas,
Louisiana, Maryland, Virginia and the District of Columbia. A Fortune
500 company, Capital One trades on the New York Stock Exchange under the
symbol "COF" and is included in the S&P 100 index.
About Zynga
Zynga Inc. is the world's leading social game developer with more than
232 million monthly active users playing their games which include CityVille,
FarmVille, Empires & Allies, Adventure World,
FrontierVille, Words With Friends, Mafia Wars, Zynga
Poker, Cafe World, and Treasure Isle. Zynga Inc games
are available on a number of global platforms including Facebook,
Google+, Tencent, MySpace, Yahoo, the iPad, the iPhone and Android
devices. Through Zynga.org, Zynga players have raised more than $10
million for world social causes. Zynga Inc. is headquartered in San
Francisco. For more information, visit www.zynga.com
or www.zynga.org.
SOURCE: Capital One Financial Corporation
Capital One Financial Corporation
Rich Pesce, 703-720-2354
richard.pesce@capitalone.com
